1. Marketing The Brand Called You! Marketing The Brand Called You! You & Your Career You & Your Career

2. A 4-Stage Marketing Plan:

3. You & Your Career l Understanding Yourself as a Product

4. You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace

5. You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value

6. You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value l Bringing YourProduct to Market

7. Understanding Yourself as a Product l T-I-G-E-R l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources l T-I-G-E-R l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources

8. Understanding Yourself as a Product l T = Talents l What are you good at? l What do you like to do? l What would you like to be able to do well? l What are you good at? l What do you like to do? l What would you like to be able to do well?

9. Understanding Yourself as a Product l I = Interests l Related to Talents s What do you like? s What are you good at? s What would you like to know more about? s What do you like? s What are you good at? s What would you like to know more about?

10. Understanding Yourself as a Product l G = Goals s When you dont know where youre going, any road will take you there. s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review s When you dont know where youre going, any road will take you there. s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review

11. Understanding Yourself as a Product l E = Experiences s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 - Increasing Your Market Value s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 - Increasing Your Market Value

12. Understanding Yourself as a Product l R = Resources s Education & Experience s Family s Friends s Friends of the above u Dont send nobody nobody sent. s Education & Experience s Family s Friends s Friends of the above u Dont send nobody nobody sent.

13. Understanding The Marketplace Understanding The Marketplace l Creative Destruction l High-Growth Categories s New Companies s Emerging Markets l Learn your own market s Top Companies s Hot New Companies l High-Growth Categories s New Companies s Emerging Markets l Learn your own market s Top Companies s Hot New Companies Remember Him?

14. Increasing Your Market Value Increasing Your Market Value l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras

15. Increasing Your Market Value l Making the Most of Your Degree s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions

16. Increasing Your Market Value l AAF/NSAC s American Ad Federation/National Student Advertising Competition s 2009 - Student Drinking - St. Bonaventure University AAF Team l AAF/NSAC s American Ad Federation/National Student Advertising Competition s 2009 - Student Drinking - St. Bonaventure University AAF Team Get involved with your schools AAF team!

17. Increasing Your Market Value l Internships & Summer Jobs s Real World Experience s They Differentiate You s They Get You Connected s Cant Find One? Create Your Own! s They Demonstrate Initiative s Real World Experience s They Differentiate You s They Get You Connected s Cant Find One? Create Your Own! s They Demonstrate Initiative

18. Increasing Your Market Value l Networking s Find a Mentor s Get to know Important Others u Stay in touch u Build your database s Look for People You Can Learn From s Find a Mentor s Get to know Important Others u Stay in touch u Build your database s Look for People You Can Learn From

19. Increasing Your Market Value l Extras s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your Book s An Advanced Degree s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your Book s An Advanced Degree

20. Bringing Your Product to Market Bringing Your Product to Market l A Quick Checklist: s Your Campaign! s Your Résumé… and more! s Whats your Story? s Your Market s Your Résumé… and more! s Whats your Story? s Your Market

21. Bringing Your Product to Market l Your Résumé s Flashy! s Functional… or s Any Extras?

22. Bringing Your Product to Market l Your Story s The Elevator Test u Could you tell your story in a short elevator ride? s Whats the Hook? s The Elevator Test u Could you tell your story in a short elevator ride? s Whats the Hook?

23. s Look for Market Match-ups u Skills u Region u Category u Company u Connections s Look for Market Match-ups u Skills u Region u Category u Company u Connections Bringing Your Product to Market l Your Market

24. Bringing Your Product to Market l Your Campaign: s You Can Do It! s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up

25. The Brand Called You! l Youre a Brand, Too l Find Your Strengths

26. The Brand Called You! l Youre a Brand, Too l Find Your Strengths l Understand Your Market

27. The Brand Called You! l Youre a Brand, Too l Find Your Strengths l Build Your Benefits l Understand Your Market

28. The Brand Called You! l Youre a Brand, Too l Find Your Strengths l Go To Market l Build Your Benefits l Understand Your Market

29. And one more thing… l Dont expect everything to come from the job l Some of it may be… l Dont expect everything to come from the job l Some of it may be…

30. Quaternary Economic Activity

31. Good Luck! Remember… Fortune favors the prepared mind. Remember… Fortune favors the prepared mind.