1. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee sponsored by 31 March 2009, Las Vegas Committee Co-Chairs: Mobile Advertising Committee: Joshua Maa, Madhouse Markus Munkler, Vodafone Stephen Upstone, Ad Infuse Stephanie Bauer Marshall, Verizon Wireless Display Sub-committee: Erica Chriss, Greystripe Juan Antonio Munoz-Gallego, Unkasoft Stephanie Bauer Marshall, Verizon Wireless Mobile Video & TV Sub-committee Stephen Upstone, Ad Infuse Ken Gierl, MediaFLO USA Messaging Sub-committee Kirsten McMullen, 4INFO Eran Hertzmann, Mobixell MMA Liaison Kristine van Dillen

2. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential 2 9:00 am – 9:15 am*Meet & Greet 9:15 am – 9:20 amWelcome & Agenda 9:20 am – 9:40 amMMA & Mobile Ad Committee Overview 9:40 am – 10:00 amMobile Ad Committee Strategy 10:00 am – 10:10 amParticipation & Mobile Ad Guidelines Timeline 10:10 am – 10:40 amMobile Ad Guidelines Status 10:40 am – 11:00 amNext Steps & Closing Agenda * note: all times are in Pacific Daylight Time Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees

3. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential 3 Industry Initiatives Best Practices and Education Consumer Privacy & Protection Measurement Certification and Compliance Events MMF: APACSingapore, April 28 th & 29 th NYC Headquarters Open House New York, May (TBD) MMF: North AmericaNew York, June 2 nd & 3 rd Committee Face to Face Meetings: New York, June 4 th MMF: EuropeBerlin, September 8 th – 9 th Research VP of Market Intelligence & Strategy Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees MMA Overview

4. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Committee Charter: The Mobile Advertising committee is establishing a library of format and policy guidelines for advertising within content on mobile devices. The guidelines will be developed for all mobile content mediums including browseable, downloadable and video and will serve as a framework for operators, publishers, agencies, and brands to adopt as industry approved standards within their mobile marketing initiatives. The creation of ad standards by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and executional simplicity as the driving forces behind all mobile advertising programs. Committee Goals: Unify consumer experience. Reduce costs of creating, selling and purchasing mobile advertising. Establishes best practices to increase industry efficiency. Identify widely used technologies. Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees Committee Overview

5. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees Recent Accomplishments: Oct 08 - Published Global Mobile Advertising Guidelines (revision) Jan 09 - Published Mobile Advertising Overview (revision) Feb 09 – Translation of Mobile Advertising guidelines into Portuguese 2009 Objectives: Publish Global Mobile Advertising Guidelines (revision) Other Strategies: Mobile Advertising Overview updates Ad Unit Definitions: UMAP (universal mobile advertising package) Additional sub-committees: Search/SEO, Voice (RBT), LBS Dovetail /Incorporate with U.S. CBP Other? Committee Strategy

6. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees Global Mobile Advertising Guidelines Participation & Timeline (2 options) Task Force Contribution Sub Committee Review & Quorum Full Committee Review & Quorum Public Review & Response Final Publication 1 month May 1 month June 2 weeks April 3 months Jan - Mar 2 weeks April Semi-Annual Publication 1 month August 1 month September 6 weeks June & July 4 months Jan – Apr 6 weeks May & June Annual Publication

7. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees June 2009 Global Mobile Advertising Guidelines General updates

8. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees June 2009 Global Mobile Advertising Guidelines Display updates

9. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees June 2009 Global Mobile Advertising Guidelines Messaging updates

10. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees June 2009 Global Mobile Advertising Guidelines Mobile Video & TV updates

11. Sponsored by MMA Confidential March 31, 2009 June 4, 2008April 4, 2008 MMA ConfidentialMMA Confidential Mobile Advertising Committee Messaging, Display and Mobile Video/TV sub-committees Thank you! for committee updates, please refer to the Mobile Ad Committee forum: http://www.mmaglobal.com/forums/message-board/north-americaglobal-committee- forums/mobile-advertising-committee-forum