Presentation is loading. Please wait.

Presentation is loading. Please wait.

Ad Deconstruction.

Published byMadison Cruz Modified over 11 years ago

Similar presentations

Presentation on theme: "Ad Deconstruction."— Presentation transcript:

1 Ad Deconstruction

2 Testimonial Celebrity endorses product

3 Snob Appeal Consumer will join the ranks of the elite by using their product

4 Plain Folks Appeal Appeals to the average person
Opposite of Snob Appeal

5 Bandwagon Appeal Suggestion that “everyone” is doing it

6 Fear Appeal Exploitation of fears and insecurities

7 Sex Appeal Emphasis on model’s attractiveness

8 Science/Statistical Claim
Refers to some sort of scientific proof or experiment, or to an impressive mystery ingredient “Four out of five dentists choose Crest”

9 Leaves dishes virtually spotless
Weasel Words Claim Use of vague words to make the product seem better than it really is Virtually More Better Fights Up to Leaves dishes virtually spotless

10 Your Turn!

Download ppt "Ad Deconstruction."

Similar presentations

THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.

THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.
Recognizing Appeals and Claims

Recognizing Appeals and Claims
ADVERTISING TECHNIQUES: To create superiority within an advertisement, advertisers often resort to one or more of the following 11 ad techniques. Each.

ADVERTISING TECHNIQUES: To create superiority within an advertisement, advertisers often resort to one or more of the following 11 ad techniques. Each.
Advertising – Definitions and Techniques

Advertising – Definitions and Techniques
Vocab Unit 6 Quiz – Wed 2/13 Completed project due FRIDAY, 2/15!!!! All advertisements will be presented in class on 2/15. During your presentation you.

Vocab Unit 6 Quiz – Wed 2/13 Completed project due FRIDAY, 2/15!!!! All advertisements will be presented in class on 2/15. During your presentation you.
Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.

Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.
Look at this advertisement and answer questions on your paper.

Look at this advertisement and answer questions on your paper.
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.

Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
Advertising: The Art of Persuasion &Propaganda. The use of images and/or text to promote or sell a product, service, image, or idea to a wide audience.

Advertising: The Art of Persuasion &Propaganda. The use of images and/or text to promote or sell a product, service, image, or idea to a wide audience.
Intro to Advertising – Definitions and Techniques

Intro to Advertising – Definitions and Techniques
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.

Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.

Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.
Advertising Smarts Media Literacy for Millenials.

Advertising Smarts Media Literacy for Millenials.
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.

Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
8/25/2015 1 Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.

8/25/ Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.

Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,

What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
ADVERTISING TECHNIQUES Notes for 1 st Period Writing Persuasion Unit.

ADVERTISING TECHNIQUES Notes for 1 st Period Writing Persuasion Unit.
Food Advertising Advertisers have many methods to try to get you to buy their products. Lots of times, what they are selling is a lifestyle or an image,

Food Advertising Advertisers have many methods to try to get you to buy their products. Lots of times, what they are selling is a lifestyle or an image,
Miss Harris’ Reading Class

Miss Harris’ Reading Class

Similar presentations

Ads by Google