1. INTERNATIONAL MARKETING
What is your product?
Who are your costumers?
Who is your competition?
Are you international?
If you are international,
why selling internationally?

2. INTERNATIONAL MARKETING
Make a commercial
for your company
Be creative
Make an slogan
Be brief

3. INTERNATIONAL MARKETING
“The world’s youth prefer
Coke to tea,
trainers to sandals
and burgers to
home made cooking”
Tastes everywhere
are becoming similar
and homogenous.
WHY?
There are still wide variations
in taste, customs,
behavior expectations between
costumers in different markets
even when the outside ones
look similar to ours!
Acting local means:
Having local market knowledge,
recognize attachments
to local brands
and how business is done
in each place.
“THINK GLOBAL,
ACT LOCAL”
Of course there are issues
that a company with a
global presence
has to address such as;
It may seem easy
but it took Marlboro 30 years
and McDonald’s 20 years
to become global organizations
Commitment
Investment
Risk

4. INTERNATIONAL MARKETING
How to enter the overseas market in the first place?
Indirect export
Use an intermediary
such an export agent
to deal with buyers
in the overseas
Direct export
Companies handle
their own exports
by setting up overseas
sales offices
Licensing
Companies sell the rights
to use manufacturing process,
trademarks or patent
for a fee
Joint Venture
Two companies,
a local one and
an overseas one
work together
to develop
a particular market
but remain independent
Consolidation
The combining of
separate companies,
functional areas,
or product lines,
into a single one.
Differs from a merger
in that a new entity
is created
Merger
The combining of two
or more entities into one,
through a purchase acquisition
or a pooling of interests.
Differs from a consolidation
in that no new entity is created
from a merger

5. VOCABULARY PRACTICE
1. Because of tight _________________ company profits
could not taken out of the company.
2. Red tape and other examples of ____________________
hinder a company’s entry to the market.
3. The country is attractive to exporters because
it has enjoyed ______________ for the last 50 years.
4. The purchasing behavior of consumers can be described
as their _______________.
5. The ________________ is improving leading to a rise
in employment.
6. _______________ is a term used by economists to describe
how wealth is shared in a country.
Buying habits
Government bureaucracy
Monetary regulations
Economic situation
Income distribution
Political stability

6. INTERNATIONAL MARKETING
What do they have different?

7. “Perfect Cup of Coffee”
Points to Learn from the Starbucks Marketing Strategy
Every business can learn from another, especially if a particular business
is one that has displayed tremendous success over the years.
The Starbucks Corporation and its successful marketing strategies are definitely
something that anyone interested in business can learn about.
What sort of techniques did the company use, and how were these able to reach out
and attract millions of people worldwide?
Some of their best strategies are outlined below.
“Perfect Cup of Coffee”
Starbucks history has shown that they place a huge emphasis
on product quality. Their coffee, even if priced slightly more expensive
than expected, is notorious for satisfying customers with its rich, delicious taste
and aroma. 
“Third Place”
From the very beginning, the Starbucks marketing strategy has focused on creating
the “third place” for everyone to go to between home and work.
Creating this unique and relaxing “experience” and “atmosphere”
for people has been very important for the company
as they have realized that this is one of the strongest concepts
attached to the company, to which customers have been strongly attracted.

8. “Customer Satisfaction”
Customer satisfaction is a very important issue with Starbucks.
From entrance to the store to the very last drop of their coffees, it is a must
that customers feel the uniqueness of enjoying their Starbucks coffee experience.
Without a doubt, Starbucks Coffee Company knows the answer to the question,
"Why is customer service important."
“Brand Marketing”
The Starbucks marketing strategy has always focused on “word-of-mouth” advertising
and letting the high quality of their products and services speak for themselves.
For years, this has been uniquely Starbucks, and it has played a huge part in
making Starbucks Coffee Company a success.
The definition of viral marketing speaks to this new word of mouth that Starbucks
has run with, and made their own.

9. NOUN COMPOUNDS Increasingly difficult market conditions long-term
It is 2 nouns together but they are shorter than a conventional
noun phrase. For example:
An export license instead of a license to export
A consumer protection law instead of a law for the protection of consumers
HEAD
NOUN
ADVERB
ADJECTIVE
NOUN
Increasingly
difficult
market
conditions
long-term
marketing
strategy