1. Diagram comparing Colombina S.A and Super de Alimentos S.A

2. Resemble Differ Colombina S.A is primarily engaged in the production, marketing and / or distribution of candy, gum, chocolates, ice creams, cookies, cakes, preserves, among other foods for human consumption. Super de Alimentos S.A is primarily engaged in the manufacture of cocoa, chocolate and confectionery Created in 1927, after its founder Don Hernando Caicedo, Valle- Caucano Riopaila founder (1918), after realizing that combining sugar cane with fruit flavors that gave rise to revolutionize the Colombian market, and Columbian born, taking advantage of the wealth of our land became one of the most important Latin American candy stores. In 1948, Frederick Peters, an Arab-American, begins in Manizales developing gum, candies and chocolates coconut. The tradition was born under the name "SUPERMAN manufactures candy ". In 1935, with the promotion of chocolates began to move homemade sweets, positioning in the market and years later, with the right business vision, in one of the most important companies in the continent. 1959: Don Roberto Muñoz Botero purchase the factory, in partnership with his wife Anita and Octavio Montoya Salazar, transformed the old installation in a large, efficient plant. They changed the nougat brand SUPERMAN by Supercoco. For more than twenty years the company successfully managed production of candies until give a definite position in the Colombian markets.

3. Resemble Differ In 1965 it began to compete in the United States with the European dulcerías catapulting the status of the best international companies, ranking second as a provider in this country In the 80s you choose to export to Venezuela and Peru by the proximity to Colombia and the similarity of market characteristics (culture, language, customs, brotherhood) In early 2000, and the imminent collapse of trade with Venezuela SA Super de Alimentos to expand their markets to Ecuador, Chile, Bolivia and Central America; and earn the sweet Dubble Bubble Canadian competition, which means the entry of Wal-Mart stores in the United States. its main office is in Cali (Valle del Cauca) in the Cra. 1 No. 24-56. its main office is in Manizales Via al Magdalena Km 10. Export to the United States

4. Resemble Differ COLOMBINA SA has a total of 8,200 employees of which, thanks to treaties such as the free trade with USA 70% are linked through a direct contract and 30% by others. Super de Alimentos has a total of 1,200 employees Super de Alimentos now has 23% of the domestic market. Colombina has a 50% domestic market. Super de Alimentos S.A exports to 32 countries on 4 continents. Colombina S.A exported to 53 countries and 5 continents Export to Chile Emiratos árabe

5. Resemble Differ Colombina differs Super Food by many lines handled because it is not only an expert in the line of confectionery but food allowing you to have greater participation in the market is a clear example is products such as: Although the company only focused effort to market a line achieved a market share but in a more gradual way Colombina which prevented him grow more as a company. Super foods despite having strategies with other companies to market their products in other countries of the world will need to do more precensi in the international market. chocolates, biscuits and cakes, snacks, ice cream, sauces and preserves, canned among others. They look like they both hold a perfect line of confectionery. Among its products are bombombun, mints, hard candy, soft candy, sugary powder, marshmallow and barriletes both accounts with a variety of high quality products and highly coveted not only national but international market.