1. Media Pack Q2 2014

2. MORE THAN JUST MUSIC WE ARE LIVERPOOL No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - Live Everton & Liverpool commentary Reflecting and reporting Liverpool’s £2 billion regeneration

3. OUR FAMILY Core audience: 15-44 year olds Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside. Core audience: Female 35+ year olds Playing the best ‘60s, ‘70s & more; news, traffic and travel, and local information Core audience: Male 35+ year olds Sport, news and debate with the greatest hits from the past 4 decades. Transmission Area Liverpool, Merseyside & North Wales

4. Age 15-44 Married / living as married Working full time Buying own home Have children in the household aged 0-15

5. Age 35+ Married / living as married Social Class C2DE Rent home Some with children 0-15 in the household / some with children left household

6. Male 35+ Breakfast & Drive : 100% News & Sports Talk Daytime : News & the greatest hits from the last 40 years. Evenings : The greatest hits & Pete Price Phone-in from 10pm

7. SPORTS COVERAGE Live Commentary from all Everton & Liverpool games All live on Radio City 96.7 & City Talk 105.9 Ian St John John Aldridge Graeme Sharp Ian Snodin 4 Merseyside Legends

8. OUR BREAKFAST SHOW Radio City has the No.1 Local Breakfast Show Weekly reach of 250,000 adults aged 15+ per week Getting the region up, ready and on the way to work & school

9. OUR REACH Population – Adults 15+ Radio City & Magic 1548 = 1,853,000 City Talk = 1,610,000 Radio City / Magic 1548 City Talk

10. OUR REACH All Adults 15 - 2425 - 4445+ Population (000s) 1,8532905561007 Weekly Reach (000s) 521101189231 Percentage Reach % 28%35%34%23% 4 Week Reach781151282346 Percentage %42%52%51%34% Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

11. OUR REACH Weekly Reach 000s Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

12. RADIO CITY Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA We reach more people than any other local radio station… …Including BBC Radio Merseyside

13. v LOCAL COMPETITION Weekly Audience (000’s) Age and Gender Breakdown Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA

14. DIGITAL MEDIA Users : 113,773 Sessions : 153,616 Views : 585,402 Average Time on Site : 1min 33sec July 2014 129,372 66,400 2,288 80,185 10,168 113,773 TOTAL DIGITAL AUDIENCE 402,186 All figures are accurate at time of publication

15. 25-54 Year Olds 307,000 every week 35% of all in the area 548,000 over 13 weeks

16. Home Owners 366,000 every week 28% of all in the area 690,000 over 13 weeks

17. Car Owners 407,000 every week 29% of all in the area 764,000 over 13 weeks

18. Adults with Kids 0-14 196,000 every week 37% of all in the area 349,000 over 13 weeks

19. Main Shoppers 386,000 every week 26% of all in the area 733,000 over 13 weeks

20. 15 - 24 Year Olds 101,000 every week 35% of all in the area 185000 over 13 weeks