1. Summary Objectives: Establish the new office and staff
Start providing our services to businesses
Generate a profit and grow
Provide reliable Services
Increase our Market Share
Partner with Local Businesses

2. Summary
Mission:
Provide fast, reliable Web Design and Software Service to Local Business
Create Loyal Customers
Generates sufficient profit to grow and Expand
Establish the office Quickly with minimum /expense

3. Summary Success Strategy:
Success will depend on the quality of service we provide
Rely on the Expertise of our engineers
Build reliable and cutting edge products
keep customers coming back.

4. Summary Market Expansion:
Start offering Services businesses in the immediate area
Earn the Trust of our Clients
Build a Brand
Expand as we acquire more exposure and in the surrounding areas

5. Summary Compete: Focus on Quality of Products and Service
Exceed Expectations in Performance and Features
Offer Outstanding Support
Provide More Value for our Clients’ Investment

6. Summary Marketing: Utilize Main Office Expertise to get Exposure
Utilize Local Media Outlets
Mail Marketing targeted to our Customer Base
Volunteer Some of our Expertise in Local Events

7. Services Service List: Web Design Custom Software Development
Graphics Design
Web Hosting and Domain Registration and
Database Services
E-Commerce Services

8. Services Description: Gather Requirements from Customers
Build Design Documents
Author and Publish Websites
Design and Build Web/Custom Applications Data Layer and Database Structure

9. Services Description:
Design and Build Web/Custom Application Business Layer
Design and Build Web/Custom Application User Layer
Test Web/Custom Application
Deploy and Maintain Web/Custom Application

10. Market Analysis Segments:
Small Businesses: 1 to 99 employees, this is a large and fast growing segment. 20 Percent of our Target Market
Medium Businesses: 100 to 499 employees. 60 Percent of our Target Market
Large Businesses: 500 or more employees. 20 Percent of our Target Market

11. Market Analysis Market Targets:
Business not utilizing Software and Web Technology
Business with Potential Web Growth
Medium and Large Business seeking Automation and Custom Solutions
Businesses looking to modernize existing Web/Software Infrastructure

12. Market Analysis Trends:
Technology rapid growth and change requires ongoing upgrades
High Demand on Consulting Services as companies seek to minimize Cost by Eliminating In-House IT Staff
More and more Small and Medium Size Business seeking Web exposure and Automation to compete in the new Global Economy

13. Market Analysis Need: Web and Graphics Design
Web Hosting and Domain Name Registration
Web Applications
Custom Software Solutions
Data Analysis
Data Management
Data Reporting and Distribution

14. Competition Competitors:
Self-Employed Consultants: 2 Percent of Local Market
Small Size Web/Software Companies: Firms: 30 Percent of Local Market
Medium Size Web/Software Companies:: 60 Percent of Local Market
Large Web/Software Companies: 7 Percent of Local Market

15. Competition Strategy:
Offer Services Customized to the Individual Business
Give incentives and Discounts for Businesses to Use Our Services
Offer Free Web Hosting Period for Businesses Buying our Web Design Services
Offer Free One-Time Consultations

16. Strategy Value: High Quality Customized solutions and Services
Timely Delivery
Proven Technology
Competitive Cost
100 Percent Satisfaction Guaranteed

17. Strategy Edge: Highly Qualified Staff with Diverse Technical Expertise
Cutting Edge Web and Software Technologies
Proven expertise and Market Presence of Parent Company
Global Exposure Of Parent Company

18. Summary
Conclusion:
Based on the local market analysis and extensive research of business demand, market need and competition, this plan provides a solid path to follow and will ensure rapid growth and expansion in the local market. In conjunction with a comprehensive marketing strategy this plan will ensure that our office will become profitable in a short time.