1. Cisco‘s Cloud Stragegy, Products and Solutions Dr. Walter Dey, Distinguished Systems Engineer Datacenter and Virtualization Team Cisco Systems EMEAR Eurocloud Austria May 23d, Vienna Austria

2. © 2011 Cisco and/or its affiliates. All rights reserved. 2 Standardize Virtualize Consolidate Automate Self-Service Centralize Application- Based Silos External Cloud Services Zones of Virtualization ITaaS (Internal Cloud) The Journey to Cloud 2

3. © 2011 Cisco and/or its affiliates. All rights reserved. 3 APPLICATION (SaaS) PLATFORM (PaaS) INFRASTRUCTURE (IaaS) IT FOUNDATION End-User Programmer Admin Cloud Services Model

4. © 2011 Cisco and/or its affiliates. All rights reserved. 4 Enable customers to deploy cloud services to collaborate and secure their business Integrated Solutions Rich Ecosystem with Integrated Solutions Enable customers to deploy tested, best of breed solutions Enable customers to build and operate public or private clouds Enabling Cloud Services Based on our Network Platform Advantage Enabling Cloud Services Based on our Network Platform Advantage Building Tailored Solutions for Building Clouds Use Accelerate the Use of Cloud Services Research In Motion SAMSUNG Cisco‘s Cloud Strategy

5. © 2011 Cisco and/or its affiliates. All rights reserved. 5 Pooled Resources Compute Storage Network Delivered as a Service Services Infrastructure-as-a-service Comms/Collab-as-a-service Virtual desktop Business applications Video-as-a-service Attributes On demand, self service Measured usage Elastic supply Network delivered The Power of Cloud: Pooled Resources, Delivered as a Service

6. © 2011 Cisco and/or its affiliates. All rights reserved. 6 A Platform for Today and Tomorrow’s Data Center and Cloud. Designed ground up for next generation data center Integrated compute and networking Tightly integrates x86 servers, adapters and LAN/SAN connectivity Agility to seamlessly scale API First: designed for automation from cloud portals UCS: Unified Computing System: Designed for the Cloud

7. © 2011 Cisco and/or its affiliates. All rights reserved. 7 Simplify I/O infrastructure and management Reduce support infrastructure up to 50% – NICs, HBAs, chassis interconnects, cabling Unified Fabric – Fabric Extenders Single, highly available point of management Reduce management tools and consoles XML API designed for automation and cloud deployments Embedded – Unified Management More economical footprint for memory-intensive workloads Higher VM consolidation ratios Large-dataset workloads on two socket servers Extended Memory Technology Flexible I/O consolidation Integration with leading Hypervisors Virtual Adapters Configure servers and network connectivity as single action Faster provisioning – reduced spares inventory Abstracts automation from HW details, easing new HW introduction Stateless Computing– Service Profiles UCS: Unified Computing System: Designed for the Cloud

8. © 2011 Cisco and/or its affiliates. All rights reserved. 8 Database & Middleware Management Virtualization Systems Operating Storage Enterprise Applications Vertical Markets UCS Ecosystem

9. © 2010 Cisco and/or its affiliates. All rights reserved. 9 Self-Service Portal and Orchestration On-Demand Provisioning Lifecycle Management Cisco Unified Management Physical and Virtual Compute, Storage, Network Applications and Services Automated Scaling Integration and Automation Pay-Per-Use Service Governance Service Catalog Software Abstraction of Physical Infrastructure Physical-Virtual Resource Mgmt Compute Abstraction Policy-Driven Infrastructure Compute Hypervisors Storage Integrated Partner Solutions Dynamic Network Provisioning Network Resource Mgmt and Abstraction Network Containers Cisco Unified Cloud Management

10. © 2010 Cisco and/or its affiliates. All rights reserved. 10 Self-Service Portal and Orchestration On-Demand Provisioning Lifecycle Management Cisco Unified Management Physical and Virtual Compute, Storage, Network Applications and Services Automated Scaling Integration and Automation Pay-Per-Use Service Governance Service Catalog Software Abstraction of Physical Infrastructure Physical-Virtual Resource Mgmt Compute Abstraction Policy-Driven Infrastructure Compute Hypervisors Storage Integrated Partner Solutions Network Resource Mgmt and Abstraction Dynamic Network Provisioning Network Containers Cisco Network Services Manager Cisco Intelligent Automation for Cloud Cisco UCS Manager Existing IT Management Systems Cisco Unified Cloud Management

11. © 2010 Cisco and/or its affiliates. All rights reserved. 11 Requirements for Hybrid Cloud Enterprise Data Center (Private Cloud) Service Provider Public Cloud Transparency: Transparently migrate any application to public cloud - No change to application’s IP address Consistency: Ensure consistent operation (network policies, firewall policies, …) across Enterprise DC and public clouds Security: Maintain complete isolation in public cloud (across multiple enterprises) Transparency: Transparently migrate any application to public cloud - No change to application’s IP address Consistency: Ensure consistent operation (network policies, firewall policies, …) across Enterprise DC and public clouds Security: Maintain complete isolation in public cloud (across multiple enterprises)

12. © 2010 Cisco and/or its affiliates. All rights reserved. 12 Conceptual Approach Enterprise-A Data Center (Private Cloud) Cloud Service Provider Public Cloud VPC-A VPC-B Enterprise-B Data Center (Private Cloud) Ensure isolation and security in public cloud Transparent Application Migration Consistent network experience Secure container in public cloud

13. © 2010 Cisco and/or its affiliates. All rights reserved. 13 L2 Domain Elasticity: Enabling VM Mobility within and between Data Centers VMotion OTV IP localization Optimize workload availability and performance across global Data Centers VM-Awareness: Consistent management of network policy for virtual machines Storage Elasticity: Flexible, virtualized SAN, delivered on consolidated, wire-once infrastructure using Unified I/O Device Virtualization: Virtualized network devices provide capex reduction (device consolidation) and opex reduction (less managed devices) OTV Overlay Transport Virtualization OTV Service Localization N etwork services (firewall, load balancer, etc..) available at scale, where needed, at low cost Workload Mobility

14. © 2010 Cisco and/or its affiliates. All rights reserved. 14 Design it Where can we put it? Procure it Install it Configure it Secure it Is it ready? Architect it Design it Where can we put it? Procure it Install it Configure it Secure it Is it ready? Architect it Before CITEISAfter CITEIS Machine-oriented Manual provisioning Hard to control utilization Service-oriented Self-service; automated provisioning Elasticity (capacity-on-demand) High provisioning & ops cost Extended provisioning time Configuration risk Optimized provisioning & ops cost Rapid provisioning Increased Resiliency and Availability Manual Automated Self-service On-demand Cloud Case Study Cisco IT Elastic Infrastructure Services (CITEIS)

15. © 2010 Cisco and/or its affiliates. All rights reserved. 15 Legacy Computer Platform 100% Physical Average TCO Speed of delivery 6-8 Weeks Speed of Delivery 2-3 Weeks Speed of Delivery 2-3 Weeks Speed of Delivery 15 Minutes Speed of Delivery 15 Minutes -37% Legacy Computer Platform 46% Physical : 54% Virtual Average TCO Unified Computing Platform 25% Physical : 75% Virtual 100% Automated Average TCO IT Maint / Innovation 70%/30% -27% Virtualization Unified Infrastructure and Automation IT Maint / Innovation 60%/40% IT Maint / Innovation 40%/60% Cloud Case Study Cisco IT Elastic Infrastructure Services (CITEIS)

16. © 2010 Cisco and/or its affiliates. All rights reserved. 16 Cisco Unified Data Center Industry-Leading Innovation Unified Data Center 2008 Nexus MDS Nexus 1000V VM-FEX VSG UCS B-series UCS C-series FEX UCS Manager Service profiles NX-OS Open API NSM/CIAC 2012 Open Resilient Secure Scalable Network Convergence VM-Fabric Integration Fabric-Based Compute Infrastructure Automation Multi-Dimensional Fabric Span FabricPath/FEX OTV/LISP VXLAN