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Published byAidan Purcell Modified over 10 years ago
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Uncertain Times for an Uneasy Industry It is the best of times, …the worst of times… ABA Forum on Air & Space Law January 28, 2009
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Uncertain Times Demand Destruction –GDP slide, opt-out and modal shift to Business/GA Energy Sensitivity –Price volatility, availability, policy, need for allocations Environmental Issues –Proactive leader, yet a lightning rod for criticism Productivity/Social Issues –All time high, not high enough; lack of trust Pricing Power –Traction, dependent on industry capacity constraint
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Uneasy Industry Volatility – to manage, or not? Customer targeting – populist, or niche? Suppliers – Keep your friends close… Product Attributes – full or self-service? Regulatory – multilateralism, consolidation Alliances – ATI/JVs all around! then what? Business Processes – core, slim or ASP? Virtual Airline – Holy Grail.. or too frail?
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Darkest Before the Dawn 1990s/2000s business cycle hangovers Creeping global recession Credit market seizure and toxic remainder Obsolescent fleets, slow liquidation New technology disappointments
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Glimmer on the Horizon Expanding, insatiable demand for air travel –Emerging economies, logistics, aspirational Policy introspection and intertwinement –Energy, environmental, transportation, economic Technology/efficiency investment –Energy supply, aircraft/propulsion efficiency Rationalized national and global networks But…new costs/taxes too: ATM, ETS, etc.
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Uncertainty Rules So, what else is new? Durable trust between the parties would go a long way to resolve internal issues How to break through? What stimulus? EU-US interest talks may be a blueprint –Or recent actions drive the wedge in deeper
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