1. Geographic Enforcement Management Service (GEMS) Presented by: Pat Parmer, Chief, Enforcement Division, WA Liquor Control Board Tom Dixon, Captain, Enforcement Division, WA Liquor Control Board Joe Kabel, Ph.D., President, Looking Glass Analytics 2007 NLLEA/UDETC Annual Conference – August 2, 2007

2. GEMS - Introduction Concept Value Data-driven Enforcement No new staff, hardware, or software Agency-wide access, anywhere, anytime No more battles w/ IT Costs less than a single employee Memorable, meaningful presentations

3. GEMS - Introduction Funding Initial Development (EUDL, NIAAA, CSAP, WSLCB) Production (WSLCB) Implementation Currently live in Washington State

4. GEMS - Innovation Improves the ACCESSIBILITY ANALYSIS, and PRESENTATION of liquor law enforcement data

5. GEMS - Innovation Comprehensive up-to-date data inventory Historical contact information Spatial relationships Visual differentiation Map layers Icons, symbols Contextual data Social Indicators Survey Population

6. GEMS - Innovation Offers government agencies a cost-effective business model Subscription allows outsourcing of technology solution

7. GEMS - Innovation Integrates multiple technologies: Automated ETL – weekly data feed from Liquor Control Board (new enforcement activity, licensees, etc.) Analysis – query-based subsetting, statistical summaries and overlays GIS – geocoded outlets, mapping system Web Services – user interface, dynamic reporting

9. GEMS INITIAL INTERFACE

10. ZOOM TO ENFORCEMENT OFFICER AREA

11. ZOOM TO CITY – OLYMPIA, WA

12. ZOOM TO NEIGHBORHOOD – PACIFIC AVE & I-5

13. LICENSEES BY LICENSE TYPE

14. PAST 12 MONTH OUTCOMES OF COMPLIANCE CHECKS

15. MOUSEOVER POP-UP – LICENSEE INFORMATION TABLE

16. PAST 12 MONTH COUNT OF PREMISES CHECKS

17. 2-YEAR COUNT OF ALL VIOLATIONS

18. PAST 12 MONTH COUNTS OF DUI MENTIONS

19. ENFORCEMENT HISTORY REPORT

20. ZOOM TO TACOMA

21. COMPLETION STATUS OF RANDOMLY ASSIGNED COMPLIANCE CHECKS

22. LICENSEE CURRENT OR PENDING EXPIRATIONS

23. ZOOM TO UNIVERSITY AREAS

24. EXAMINE COMPLIANCE CHECK ACTIVITY NEAR UNIVERSITIES

25. OUTLET DENSITY HOT SPOTS (PER SQ MI)

26. OUTLET DENSITY (PER CAPITA BY CENSUS TRACT)

27. DEMOGRAPHIC OVERLAY (POPULATION DENSITY)

28. THANK YOU! For more information, please contact: Pat Parmer, Chief, Enforcement Division, WA LCB (360) 664-1600, PWP@LIQ.WA.GOV Tom Dixon, Captain, Enforcement Division, WA LCB (425) 513-5115, TAD@LIQ.WA.GOV Joe Kabel, President, Looking Glass Analytics (360) 570-7531, Joe.Kabel@LGAN.COM