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CSR – more than an individual issue Dr Jennifer Bartlett Queensland University of Technology
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CSR – a series of paradoxes Individuals say they are concerned about CSR but few make purchasing decisions based on CSR (Ingenhoff, 2010) Organisations say they are concerned about CSR – but not all integrate it into their business (Zahradka, 2010) Society leaders say they are concerned about CSR but legislation is scarce
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Legitimacy pressure on organisations Pressure from stakeholders Organisation Expectations from government
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What is the status quo for organisations? Does the emphasis on CSR reporting reflect on business integration of sustainability matters into the business?
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Accessibility of CSR information in Fortune 500 companies 2010 (Zahradka, 2010)
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Corporations continue to struggle It remains a challenge for organisations to meet multiple demands to be responsible AND maintain a business focus Organisations continue to face the Catch 22 of communicating about CSR
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