1. The Internet at 20: Storytelling Cut in Tiny Pieces, Competition, and Labor Markets Henry H. Perritt, Jr.

2. Clips YTAMF movie trailer: http://vimeo.com/29749199 YTAMF movie trailer: http://vimeo.com/29749199 Giving Ground depositiion clip: http://vimeo.com/38760451 Giving Ground depositiion clip: http://vimeo.com/38760451

3. Technology’s impact MusicVideo entertainment Capital costs$250,000  $5,000 or much less $20 million  $50,000 CompetitionHundreds  tens of thousands Dozens  thousands DemandHome and car  everywhere all the time Home and theater  everywhere all the time Crap to jewel ratioHigh  enormous IntermediariesLabels  iTunes, Pandora, and Spotify Studios  YouTube, Hulu, Amazon, Netflix

4. The piracy incentive

5. Music and video entertainment MusicVideo entertainment Capital costsLow and fallingHigh and falling Marginal costsNear zero CompetitionRapidly increasing Importance of copyright ZeroHigher because of substantial fixed costs Need for $ incentives Zero for creators; Significant for intermediaries Must cover much higher costs for creators Need for licensing other copyrighted material LowModerate—”Happy Birthday” for birthday party

6. Elements of capital cost MusicVideo entertainment Physical Mics Computer $800 software Labor Singer Instrument alists Recording engineer Physical Cameras Recording equipment Lights $800 software Labor Actors Cinematographer Sound engineer Editor Location fees Licenses

7. YouTube  good stories

8. Labor markets and the antitrust laws Labor exemption “Competitive entertainment: Implications of the NFL lockout litigation for sports, theatre, and video entertainment”

9. Synergies YTAMF  movie  Airline Miles  Giving Ground  Arian: principles of good stories Music: attentiveness to word choice Being a producer: – business models, – what’s important economically, – talent willing to work for peanuts or for free Being a lawyer, law professor, and writing about this stuff: – contracts; – strategies for TAH; – reservation of IP rights; – exposing nonsense

10. The future Let the Internet be the Internet Subvert the copyright barons Be bold Accept that the law should lag

11. Citations & urls New Business Models for Music, 18 V ILLANOVA S PORTS & E NT. L. J. 63 (2010) Technologies of Storytelling: New Models for Movies, 10 V IRGINIA S PORTS & E NT. L. J. 106 (2010) Cut in Tiny Pieces: Ensuring that Fragmented Ownership Does Not Chill Creativity, 14 V ANDERBILT J. E NT. & T ECH.L.1 (2011) The Internet at 20: Evolution of a Constitution for Cyberspace, ___ William & Mary Bill of Rights J. ___ (2012) (forthcoming). www.givinggroundplay.com www.airlinemilesplay.com www.youtookawaymyflagfilm.com Arian: a novel: http://www.amazon.com/Arian-Hank- Perritt/dp/1466477717/ref=sr_1_1?ie=UTF8&qid=1334101064&sr=8-1http://www.amazon.com/Arian-Hank- Perritt/dp/1466477717/ref=sr_1_1?ie=UTF8&qid=1334101064&sr=8-1 – Or search for “Hank Perritt” in amazon.com