1. SOLID WASTE Management Division Robert Gedert Chief of Operations City of Fresno robert.gedert@fresno.gov Going beyond the 50% Diversion Goal

2. SOLID WASTE Management Division 6 th Largest City in California 490,000 Population 106,000 Single Family Homes 2,400 Apartment Complexes 4,600 Businesses

3. SOLID WASTE Management Division “The Integrated Waste Management Act” into law establishing the requirement that each city and county must develop a diversion plan, that was to include an implementation schedule showing:  25% diversion by January 1, 1995  50% diversion by January 1, 2000 through source reduction, recycling, and composting activities.” AB 939 (1989)

4. SOLID WASTE Management Division City of Fresno response to AB 939  Three-cart residential program (2000) Blue for Recycling, Green for Greenwaste  Public Education (2000) Newspaper, TV ads, radio ads, brochures  School Education (2000) Classroom presentations Tours of facilities

5. SOLID WASTE Management Division City of Fresno response to AB 939  Commercial recycling (2003) Businesses, offices, retail centers, Multi-Family complexes  Construction and Demolition Ord. (2005) Mandatory recycling of construction wastes  Mandatory Recycling Ord. (2005) for commercial businesses  College Recycling Programs (2006) Fresno State, Fresno City College, Fresno Pacific

6. SOLID WASTE Management Division We Recycle: ALL Plastics ALL Paper ALL Metals ALL Wood (unfinished) ALL Beverage & Food Cans ALL Glass Containers Used Motor Oil and Filters City of Fresno Recycling Program

7. SOLID WASTE Management Division Media / Advertising Barriers  Instructional – Not Effective  “Cute” ads – Slightly Effective  Value oriented – Very Effective Lessons Learned

8. SOLID WASTE Management Division School Education Barriers  Teacher time – Must match state- mandated curriculum needs  Visuals – Must be visually engaging  Child attention – Kids must be involved & hands-on Lessons Learned

9. SOLID WASTE Management Division Apartment Complex Recycling Barriers  Physical location of bins vs. parking  Tenant Education – transient  Facility Manager negativity  Owner disinterest Lessons Learned

10. SOLID WASTE Management Division Business Recycling Barriers  Interior collection needs  Business priorities  Staff training & turnover  Establish a permanent “Green Team” Lessons Learned

11. SOLID WASTE Management Division College Intern Program – Recycling Marketing  Fresno State Intern Program  Higher motivated and energetic  Work around school schedules  Provide extensive training – invest time in your staff  Incentive sales program Moving Forward

12. SOLID WASTE Management Division Fresno Waste Diversion Study HDR/BVA Study results: 62% Diversion ➢ 625,700 tons diverted ➢ 463,807 tons of disposal ➢ 54,489 tons of biomass

13. SOLID WASTE Management Division Fresno Waste Diversion Study Curbside Recycling Buyback Centers Green Waste Grasscycling Material Handlers Trash - Disposal Biomass 5% C&D Business Composting Business Recycling Reduction

14. SOLID WASTE Management Division Fresno Waste Diversion Study Residential Diversion  Curbside Recycling 40,506 tons  Curbside Green Waste 54,437 tons  Buyback Centers 12,805 tons Total Residential = 107,748 tons

15. SOLID WASTE Management Division Business/Commercial Diversion  Business Source Reduction 5,569 tons  Material Handlers 156,394 tons  Business Recycling 22,829 tons  Business Composting 94,470 tons Total Commercial = 279,262 tons Fresno Waste Diversion Study

16. SOLID WASTE Management Division Fresno Waste Diversion Study Other Waste Diversion  City Parks – Grass-cycling 8,041 tons  Scrap Metal-City 3,914 tons  Construction recycling 226,611 tons Total Other Diversion = 238,692 tons

17. SOLID WASTE Management Division  Residential Diversion 107,748 tons 10%  Commercial Diversion 279,262 tons 25%  Other Diversion 238,692 tons 22% Diversion = 57% Biomass Credits = +5% Total Diversion = 62% Fresno Waste Diversion Study Overall Totals

18. SOLID WASTE Management Division Comparison to other Cities  San Francisco67%  Fresno62%  Los Angeles62%  San Jose62%  Long Beach62%  Oakland55%  Sacramento49%  San Diego45%

19. SOLID WASTE Management Division Fresno City Council Zero Waste Resolution June 26, 2007  Requires 75% Diversion by 2012  Zero Waste 90% Diversion by 2025  Adopted by Unanimous Vote  Next Step: Zero Waste Action Plan

20. SOLID WASTE Management Division  City Environmental Purchasing Policy (2007)  Embrace Zero Waste Philosophy (2007)  Household Hazardous Waste Facility (2008)  Reuse Facility (2008)  Commercial Food Waste Recycling (2008)  Residential Food Waste Recycling (2009) Proposed Diversion Activities

21. SOLID WASTE Management Division  Expanded Commercial Office Recycling (90% diversion by 2012)  Expanded Construction/Demolition Recycling (90% diversion by 2015)  Two-can Household System (2018):  Green for organics (50%),  Blue for recycling (40%),  Residual contamination (10%) Proposed Diversion Activities

22. SOLID WASTE Management Division A Visionary Goal that Strives for:  90%+ Diversion of Business Waste (2012)  90%+ Diversion of C&D Waste (2015)  90%+ Diversion of Household Waste (2018) Zero Waste

23. SOLID WASTE Management Division A Visionary Goal that Strives for:  Source Reduction at Production Facilities (2008-2020)  Green Business Pairings (2010-2020)  Green Business Park with 100% Diversion (2015-2025) Zero Waste

24. SOLID WASTE Management Division Strategy 14 Position Fresno as a regional center for Green Enterprises. Strategy 17 Achieve zero waste to landfills. Strategy 18 Implement “user-friendly” recycling and composting programs, with the goal of 75% reduction of solid waste disposal to the landfill.

25. SOLID WASTE Management Division Robert Gedert Chief of Operations City of Fresno robert.gedert@fresno.gov Any waste as an output from a business is an operational inefficiency. Buckminster Fuller