1. Disruptive Healthcare Innovation Initiative
Professor Daniel Steenstra
Mr Simon Potter
Overview

2. Personal Introduction
Royal Academy of Engineering’s first Visiting Professor in Medical Innovation
Medicine
Design & Innovation Management in Automotive sector (Jaguar)
Consultancy in Innovation Management (Unilever, Alstom)
HealthTech at WMG / University of Warwick (170 projects; 800 jobs and £50m in sales for SMEs)
Developing and commercialising healthcare product and services (Innovations Factory based at Heartlands Hospital)

3. Outline Healthcare challenges Need for innovation
Why disruptive innovation
The £1000 scanner
Cranfield Disruptive Healthcare Innovation initiative
Visionair
Deliverables
Ongoing project opportunities

4. Healthcare challenges
Rapidly increasing need for healthcare
Demand to provide better quality of care
No extra funding

5. Demand and Expenditure in the NHS
Simon Potter

6. Need for healthcare and funding
(£)
Position?
time

7. Need for healthcare and funding
(£)
Position?
time

8. Increasing efficiency and productivity does not suffice

9. Joseph Schumpeter ‘The Theory of Economic Development’
Need for innovation
Innovation is critical to economic change
Responses to change in business environment:
‘adaptive response’ – Incremental Innovation
‘creative response’ – Radical Innovation
Joseph Schumpeter ‘The Theory of Economic Development’

10. Disruptive Innovation - Theory
e.g. Sony
IBM
Apple
Virgin
Performance
most demanding customer
Sustaining innovation
Disruptive innovation
least demanding customer
Time
Clayton Christensen – The Innovator’s Dilemma

11. Disruptive Innovation - Enablers
Simplifying technology
Business model innovation
Disruptive value network

12. Disruptive Innovation - Why
Focussed on the US healthcare system
Lacks practical methods, tools and techniques
However disruptive innovation is most appropriate:
affordable products and services
shift diagnostics, therapy and care out of expensive hospitals back into the community.

13. £1000 Scanner - History Diagnostics in primary care
Inspired by $100 laptop
Based on Open Source (OS) and PSS models
£1,000 primary care medical scanner

14. Scanning technologies
X – Ray / CT UV
Ultrasound
NMR / MRI
PET / Gamma ray

15. Dedicated MRI - Positioning

16. Dedicated MRI - Pathways

17. Dedicated MRI - Layout

18. Dedicated MRI - Infrastructure
Integrating product and service design

19. Service design
RELATED MEDICAL RESEARCH III
PATIENT JOURNEY
IN IMAGES

20. Availability contract Vs Pay-per-scan

21. Ultrasound image processing

22. Key Challenges Market pull instead of technology push
Involving patients and other stakeholders
Viable business model that provides return on investment for companies investing in manufacture
Identify sources of funding for product development
Perceived threat to established OEMs
Assess infringement of their IP rights
Get end-customer buy-in and support
PR campaign
Regulatory approval
Technical files
Accredited supply chain

23. Disruptive Healthcare Innovation initiative - Vision
Disruptive Healthcare Innovation Initiative supports sustainable healthcare by leading the development and implementation of practical methods and demonstrators of disruptive healthcare innovations.

24. Disruptive Healthcare Innovation initiative - Elements

25. Disruptive Healthcare Innovation initiative - Demonstrator

26. Integrated system

27. Product / Service SystemOK
Ultrasound scanner ?
Further
investigation
Aneurysm
Intervention
Product / Service System

28. Product / Service System? OK
Ultrasound scanner ?
Further
investigation ? ? ? ?
Aneurysm ?
Intervention
Product / Service System ?

29. Thank you