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© BEWEB 2009 BEWEB ONLINE SOLUTIONS CIM Metriprofil Q3 2008 1 Name - date
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© BEWEB 2009 1 General observations of the market 2
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB, THE FIRST CONTENT SITES NETWORK BEWEB is the first “content sites network” in Belgium 42% of the Belgian population & 67,5% of the Belgian surfers (CIM Metriprofil Q3 2008 on 4 weeks) BEWEB audience doesn’t even include Linked In or MySpace.be © BEWEB 2009 3
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) AUDIENCE OVERLAP WITH OTHER MEDIA SALES HOUSES BEWEB is the media sales house with the highest share of exclusive audience © BEWEB 2009 4
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) CIM AUDIENCE INDEX VS BELGIAN POPULATION The surfing Belgian population is : younger (12-44) from higher social classes more highly educated more Active (managers and employees) … than the average Belgian population © BEWEB 2009 5
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB AUDIENCE INDEX VS SURFERS POPULATION Specifically Selective on: 18-44 years old Women SG 1-2 French-speaking surfers Highly educated persons Active people and managers © BEWEB 2009 6
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB REACH IN THE BELGIAN POPULATION BEWEB is selective towards interesting profiles, but has also an important reach! © BEWEB 2009 7
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2 New sites in CIM Metriprofil 8
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© BEWEB 2009 2.1 Agenda 9
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) AGENDA Agenda is extremely selective towards 40-49 Selective towards S.G. 1-2 Extremely selective towards active & highly educated people © BEWEB 2009 10
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© BEWEB 2009 2.2 Xquis 11
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) Xquis.be Xquis is extremly selective on : 25 – 29 & 40 – 54 y.o. SG 1-2 Educated and Active people People with 4 people in their household © BEWEB 2009 12
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© BEWEB 2009 3 13
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) NEWSBRANDS.ONLINE AUDIENCE PROFILE A younger, active audience More selective towards high social classes NB.O has a better male/female equilibrium than the other daily news sites More selective towards highly educated people More selective towards employees and managers © BEWEB 2009 14 * Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) NEWSBRANDS.ONLINE MARKET SHARE NewsBrands.Online represents 67% of the daily news sites market © BEWEB 2009 15 * Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be
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© BEWEB 2009 4 Major BEWEB packages 16
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© BEWEB 2009 4.1 BEWEB Business package 17
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB BUSINESS PACKAGE PROFILE vs BELGIAN POP. Compared to the Belgian population, the BEWEB Business package 1 is much more selective on Younger people NL men Social Class 1-2 Highly educated people with function with responsibilities © BEWEB 2009 18 1 This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business ² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance 2
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB BUSINESS PACKAGE PROFILE vs ONLINE POP. Compared to the other business sites, the BEWEB Business package 1 is much more selective on 25-34 Social Class 1-2 Managers and Self- employed © BEWEB 2009 19 2 1 This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business ² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB BUSINESS PACKAGE REACH © BEWEB 2009 20 1 This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business ² BEWEB Business Package + Other business sites (= Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance)
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© BEWEB 2009 4.2 BEWEB FR Daily News package 21
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB DAILY NEWS PACKAGE FR PROFILE vs BELGIAN POP. Compared to the Belgian population, the BEWEB Daily News package FR 1 is much more selective on the younger people SG 1-2 highly educated active people and especially managers © BEWEB 2009 22 1 This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho 2 Other News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV 2
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB DAILY NEWS PACKAGE FR PROFILE vs ONLINE POP. Compared to the other News Sites FR, the BEWEB Daily News package FR 1 is More balanced coverage on the different age brackets More selective on younger people (18-29) Slightly more selective on people active as employees and managers © BEWEB 2009 23 2 1 This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho 2 Other News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB DAILY NEWS PACKAGE REACH vs COMPETITION 78% of the FR market in ONE unique and qualitative package! © BEWEB 2009 24
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© BEWEB 2009 4.3 BEWEB Women package 25
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB WOMEN PACKAGE PROFILE vs BELGIAN POP. Compared to the Belgian population, the BEWEB Women package 1 is much more selective on 18-44 years old SG 1-2 Young active women, mostly highly educated with an employee position or managers Households of more than 3 persons © BEWEB 2009 26 1 This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle 2 Other Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty 2
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB WOMEN PACKAGE PROFILE vs ONLINE POP. Compared to the Other Women Sites, the BEWEB Women package 1 is much more selective on 18-34 & 55-59 years old FR Women SG 1-2 Educated and active women, mostly with an employee position PRA © BEWEB 2009 27 2 1 This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle 2 Other Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB WOMEN PACKAGE REACH vs COMPETITION © BEWEB 2009 28 1 This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Femistyle, Rendez-vous Women 1
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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009) BEWEB WOMEN PACKAGE REACH vs COMPETITION BEWEB reaches 62,8% of the Women surfing on Women Sites 51,2% of BEWEB Women Package’s Audience is exclusive © BEWEB 2009 29
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