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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Sub-Title Name | Position Date MediaMind Analytics

2 © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Introduzione ▸ Offerta Analytics ► Basic ► Avanzata ▸ Custom Reporting ▸ Channel Connect Agenda

3 © 2011 MediaMind Technologies Inc. | All rights reserved Accesso ai Vostri Dati Abbiamo strumenti affidabili che forniscono una maggiore comprensione della vostra campagna Per le agenzie, offriamo strumenti per tutti i componenti nel team : ► Planners/Account Managers ► Research & Analytics ► Executives ► Advertiser representatives © 2011 MediaMind Technologies Inc. | All rights reserved

4 Rendere i dati processabili © 2011 MediaMind Technologies Inc. | All rights reserved Campaign Monitor Predefined Reports Custom Report Builder & Service Data Feeds Service Plug-in for Excel One-click Reporting

5 © 2011 MediaMind Technologies Inc. | All rights reserved Campaign Monitor – Dati in Real Time ▸ Immediato accesso ai key performance indicators ▸ Visualizza tutte le campagne in sintesi ▸ Individua i problemi velocemente e facilmente ▸ Ottieni il controllo con dati in real-time © 2011 MediaMind Technologies Inc. | All rights reserved

6 Reports Predefiniti ▸ Più di 30 reports predefiniti ▸ Raggruppati in nove categorie – facilita l’utilizzo ▸ Per agenzie, publishers e agenzie creative ► In più… benchmarks integrati e grafici © 2011 MediaMind Technologies Inc. | All rights reserved

7 One-Click PowerPoint ▸ Riassunto completo delle metriche della campagna ▸ Combinazione di 30 reports separati ▸ Completo di tabelle, grafici, collegamenti ipertestuali alle creatività © 2011 MediaMind Technologies Inc. | All rights reserved

8 Custom Report Builder ▸ Seleziona le metriche di cui hai bisogno ▸ Mischia il delivery, l’engagement e i dati di conversion ▸ L’utente viene guidato per ottenere risultati veloci ▸ Facile gestione dei dati © 2011 MediaMind Technologies Inc. | All rights reserved

9 Excel Plug-in ▸ Effettua rapidamente analisi avanzate ▸ Manipolazione dei dati ▸ Account data pivot tables ▸ Immediati risultati utilizzabili © 2011 MediaMind Technologies Inc. | All rights reserved

10 Servizio di Data Feed Eventi Standard ► Impressions ► Display click ► Search click ► Media cost Eventi Rich ► System interaction ► Custom interaction ► Video ► Panel ► DwellConversioni ► Revenue ► Path to conversion ► Order ID ► Custom variables Dati di Campagna ► Campaign ► Placement ► Dates ► Unit size ► Creative ► Custom variables Aggregate or Cookie Level

11 © 2011 MediaMind Technologies Inc. | All rights reserved Analytics API

12 © 2011 MediaMind Technologies Inc. | All rights reserved Reporting Customizzato © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Executive Dashboard

13 © 2011 MediaMind Technologies Inc. | All rights reserved Executive Dashboards

14 © 2011 MediaMind Technologies Inc. | All rights reserved Executive Dashboards

15 © 2011 MediaMind Technologies Inc. | All rights reserved Executive Dashboards Custom Design

16 © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Step 1: Definisci la Struttura

17 © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Step 2: Definisci il Formato

18 © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Step 3: Definisci le Filtering Options Ora il vostro elenco di custom report è disponibile on line in qualsiasi momento

19 © 2011 MediaMind Technologies Inc. | All rights reserved Advanced Features © 2011 MediaMind Technologies Inc. | All rights reserved Cookie Window Customization Custom Attribution Models Conversion Attribution Adjusted Unique Visibility Reporting

20 © 2011 MediaMind Technologies Inc. | All rights reserved Attribuzione delle Conversion Ora puoi analizzare immediatamente Step 2: Seleziona la regola richiesta Step 1: Setup rapido e indolore

21 © 2011 MediaMind Technologies Inc. | All rights reserved Cookie Window e Path Customization ▸ Traccia fino a 100 eventi nel conversion path ▸ Usa 6 differenti cookie windows e modelli di attribuzione Days51015202530 Conversion ImpressionsUp to 100 events Click Window (15 Days) Impression Window (5 Days) Click Window (20 Days) Impression Window (5 Days) Click Window (30 Days) Impression Window (10 Days) Group 1 Group 2 Group 3

22 © 2011 MediaMind Technologies Inc. | All rights reserved Modelli Customizzati di Attribuzione ▸ Costruito secondo le specifiche ▸ Research driven attribution for every touch point along the path © 2011 MediaMind Technologies Inc. | All rights reserved

23 Adjusted Uniques ▸ Un metodo statistico per contare le unique impressions ▸ IAB e MRC certificati under Audience Reach Measurement Campaign Period Days51015202530 Other Exposure Geoff Bob Bob deleted cookie Bob Time Bob deleted cookie

24 © 2011 MediaMind Technologies Inc. | All rights reserved Adjusted Unique Example Campaign Period Days51015202530 Other Exposure Geoff Bob Bob deleted cookie Time TypeCookiesImpressions Good: 12 Bad: 22 Total: 4 2 2 Bob Adjusted Reach = sum of ‘good’ cookie sum of ‘good’ impressions x served impressions 1 2 4 = 2 x= 2 Bob deleted cookie

25 © 2011 MediaMind Technologies Inc. | All rights reserved What is Visibility? ▸ Introducing the visible impression metric ▸ Conta solamente se un ad è stato visibile per più di 1 sec On page load After user scrolled 728 x 90 300 x 250 ABOVE the fold BELOW the fold Unit SizeImpressionVisible 728 x 901Yes 300 x 2501NO Unit SizeImpressionVisible 728 x 901Yes 300 x 2501YES

26 © 2011 MediaMind Technologies Inc. | All rights reserved Visibility Reporting 100,000 50.00%20.00% Visible impression rate = 100,000/500,000 Number of recorded impressions = 500,000 Bob’s Cars ABS-TV East nine AUBC Motor Sport MotorNews Bob’s Cars

27 © 2011 MediaMind Technologies Inc. | All rights reserved Visibility - How Can You Use This? ▸ Understand quickly how often your ads are seen ▸ Understand the impact on ROI Report source: CRB

28 © 2011 MediaMind Technologies Inc. | All rights reserved Channel Connect Linking third-party data to MediaMind Analytics

29 © 2011 MediaMind Technologies Inc. | All rights reserved Channel Connect for Search Consolidate Your Search & Display Data Total Conversions 90 180 270 360 450 540 630 Other Channel Impact Rate 10% 20 % 30 % 40 % 50 % 60 % 70 % GoogleYahoo! SEARCH MSN MSNBC Fox News.com Turner CNN MSN MX AOL Japan Yahoo! UK DISPLAY Out of the total Search conversions, this is the % of conversions that contained one or more Display ads Out of the total Display conversions, this is the % of conversions that contained one or more Search ads ■ Total Conversions ■ Other Channel Impact Rate

30 www.mediamind.com © 2011 MediaMind Technologies Inc. | All rights reserved mcihele.salani@mediamind.com @mediamind_chat @creative_zone

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