1. Law 227: Trademarks & Unfair Competition Likelihood of Confusion II June 11, 2009 Jefferson Scher

2. TM & Unfair Comp — Day 4 Agenda LOC Factors Applied Other Infringement Scenarios  Initial interest confusion  Post-sale confusion  Reverse confusion Judging Use of Marks in Context  Effect of “house mark”, “trade dress”

3. Likelihood of Confusion Quiz Surprise Quiz  Please take 10 minutes to answer, we will discuss at the end  In Question 3, “good” and “bad” mean “likely to be persuasive” and “not likely to be persuasive,” respectively  Open book; no impact on your grade

4. Likelihood of Confusion A Tale of Two Wine Cases GALLO  Wide variety of California wines CONSORZIO DEL GALLO NERO + Black Rooster  Italian chianti LOC Found ROBERT PEPI COLLINE DI SASSI  California-made Sangiovese blend COL-DI-SASSO  Italian-made Sangiovese blend No LOC Found

5. Likelihood of Confusion E&J Gallo Winery v. Consorzio del Gallo Nero 2. Similarity of marks

6. Likelihood of Confusion Confusion Scenarios — Post-Sale Mastercrafters v. Vacheron  What is the protectable mark?  Clock’s distinctive appearance

7. Likelihood of Confusion Judging Trademarks in Context House Marks

8. TM & Unfair Comp — Up Next Topics and Reading for Day 5 Blue Team “On” Reading  Infringement and Incontestability  Ch 6, pp. 433-49; Supp pp. 49-50 (opt)  “Classic” Fair Use — Ch 6, pp. 449-62  “Referential” Fair Use  Ch 6, pp. 462-467; Ch 12, pp. 826-838  Laches — Ch 6, pp. 467-70