1. GEOPOLITICA DELLA NARRAZIONE: L’USO DELLO STORYTELLING NELLE PSYCHOLOGICAL OPERATIONS Tesi di laurea di ELENA PECORA Relatore: Chiar.mo Prof. Andrea Fontana Anno Accademico:2009/2010 Correlatore: Chiar.mo Prof Giampaolo Azzoni

2. PSYOPS AND STORYTELLING Where is the link?

3. PSYOPS & STORYTELLING Storytelling & PsyOps have the same aim: to persuade a particular target They have the same sociolocal and psychological basis Oratory is the same far origin You can have a right PsyOps campaign only using a welldone plot

4. PSYOPS & STORYTELLING PSYOPS Planned operations to convey selected information and indicators to foreign audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of organizations, groups, and individuals. The purpose of psychological operations is to induce or reinforce foreign attitudes and behavior favorable to the originator's objectives. STORYTELLING A particular narrative technique that through the rhetorical speech, want to persuade a particular target to change their opinion, way of life or ideas. The audience have been influenced by the plot and the hero in which they have been embodied.

5. PERSUASION

6. Both Psyops and storytelling’s aim PsyOps uses storytelling to PERSUADE target Storytelling uses PsyOps to PERSUADE audience PsyOps and Storytelling use each other to PERSUADE a choosen group

7. TARGET Mores Uses Hopes Worryed Knowledge Traditions PsyOps or Storytelling could be welldone only if you really know the target you want to influence the mood. A psychological operators or a storyteller have to know a lot of thing about the audience to do the right plot to influence them. So they hawe to know:

8. WAR’S PLOT: PSYOPS AS A MILITARY TECHNIQUE

9. PSYOPS A MILITARY TECHNIQUE PsyOps, as a particular subject, was born in US, during the Cold War particullary PsyOps are preciouses in all theatre of war Psyops are very important before the war to motivate, during the war to encourage, after the war to reconstruct

10. WAR’S PLOT US Intelligence, with PsyOps department studyed different plot to tell during the war. Different plot come from the different theatre of war the psychological operators and the storyteller have to persuade: PSYCHOLOGICAL STRATEGIC ACTIVITIES PSYCHOLOGICAL CONSOLIDATION ACTIVITIES BATTLEFIELD PSYCHOLOGICAL ACTIVITIES PACE SUPPORT PSYCHOLOGICAL ACTIVITIES

11. WAR’S PLOT White Grey Black PROPAGANDA Used to spread PsyOps and welldone war plots According to provenance, it could be:

12. STORYTELLING & PSYOPS: THE SAME THEORICAL BASIS

13. THEORICAL BASIS SOCIOLOGY Catastrophic theoryes about media and advertising Language: a sociological theory individuals uses language to comunicate each others and they build plot to understand the word, to narrate their vision, to recaunt themself, and to influence each other PSYCHOLOGY A lot of studyes about crowd’s psycology, about the different mood between individuals and bunch The persuasive comunication: tell to prevail upon someone to do something use storytelling to do PsyOps

14. STORYTELLING & PSYOPS: HISTORICAL BASIS

15. HISTORICAL BASIS Greek philosopher such as : o Sofisti o Platone o Aristotele The latin latterature’s father: Cicerone The 20° century dictators: o Mussolini o Hitler o Stalin The 21° century most famous terrorist: Bin Laden ORATORY Is the far storytelling and PsyOps basis A lot of historical characters used PsyOps and storytelling’s techniques

16. IS ECONOMICAL CRISIS A PSYCHOLOGICAL OPERATION?

17. CRISIS & PSYOPS Is there a link between the real and strong 2008/2009 economical crisis and the PsyOps? Mass media used catastrophic plot to describe a situation Self-fulfilling prophecy

18. PSYOPS & STORYTELLING

19. There is a very strong link between storytelling and PsyOps. They have the same aim so thay use each other to arrive to target Only through the right plot you can do the right PsyOps campaign Only through the right PsyOps campaign you can tell the right plot

20. You can have the happy ending only if you tell the right plot!

21. MOST IMPORTANT REFERENCES Mini, F., La guerra dopo la guerra, soldati, burocrati e mercenari nell’epoca della pace virtuale, Einaudi, Torino, 2003 Rotkopf, D.K., Superclass, Mondadori, Milano, 2008 Zezima, M., Le sette menzogne capitali,impero, guerra e propaganda, Gaffi Editore, Roma, 2006 www. ccdu. org www.cesdis.it www. cimicgroup. org www. difesa.it www. military. com