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Published byAlina Newbury Modified over 10 years ago
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NIKE: so much more than a brand name!!! Research and Presentation: Alex Paradeisis George Skarlatos Teacher: Kyriakidou E.
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NIKE is in fact another face of the Goddess of Victory Nike is perhaps the most famous athletic brand. Nevertheless, not many people know that Nike is more than that: it is currently the most famous mythical figure used in advertising. Nike is the Goddess of Victory, the ancient Greek «Νίκη της Σαμοθράκης».
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Nike’s Wing turns into a commercial stylized logo
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Symbolism behind Nike’s Logo The wings support the athletic nature of the product – the company logo is a stylised wing – in that they stand for great god given perhaps speed and agility. The assumption is that this is what the consumer will gain when they buy a Nike product.
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He is Blessed, he who buys Nike!!!! The winged female figure also suggests angels, the image of which was, in fact, influenced by the Greek Goddess Nike. So, the Angel connotation implies a moral imperative to buy Nike products: He is blessed, he who buys Nike!
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One thing is certain: Nike’s Successful Logo brings…. … millions of dollars and a big satisfied smile on its investors faces…
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