1. SO HOW CAN THIS RESEARCH INCREASE MY REVENUE?

2. Lets Look at Some Facts? 95% of People tune in to radio 68% of them for more than 2 hours High listening at home, at work, in the car, it’s everywhere 84% listen at the same time every day 8 times more people use Radio to get news than newspapers 71% of them say it alleviates stress in the car

3. That’s all great but what about..

4. 1950s-1980s-Interruption 1990s-Entertainment 2000s-Engagement 2010s-Dialogue Advertising: From Interruption to Dialogue

5. So we need more than just audience numbers to command greater share!!

6. Trust Trust is Key to all advertisers They want their message to be delivered by a source that the consumer trusts Hence word of mouth is always the most trusted Survey shows 90% of respondents think “Radio is a trustworthy medium” It is an information source at 69% and keeps me company at 56% show radio as a friend

7. Interaction – Have you ever done any of the following? Phoned a Radio Station 40% Sent an email to a station32% Sent an SMS to a station60% Visited a station website66% Entered a competition 37% Viewed a Station Facebook Page32% Visited a station website to get competition information43%

8. Interaction/ Call to Action Have you ever done any of the following based on what you heard on radio? Struck up a conversation77% Visited a specific website52% Bought Something24% Visited a specific shop25% Visited a specific restaurant20% Supported a charity33%

9. Interaction – Online/ Mobile Which of the following online services would you use while listening to the radio at home? Facebook69% Email77% Internet Browsing85%

10. Interaction – Online/ Mobile Which of the following online services would you use while listening to the radio on the way to work/ school or college? Facebook64% Email62% Internet Browsing62%

11. Interaction – Online/ Mobile Which of the following online services would you use while listening to the radio at work/ school or college? Facebook43% Email76% Internet Browsing79%

12. While listening at home how often would you visit a specific web location based on hearing something on the radio?? Daily30% Weekly59%

13. While listening commuting from work school or college how often would you visit a specific web location based on hearing something on the radio?? Daily36% Weekly63%

14. While listening at work school or college how often would you visit a specific web location based on hearing something on the radio?? Daily26% Weekly56%

15. So what does this mean? Radio is a complimentary medium Radio is a very interactive medium Radio is a trusted medium Radio is a point of sale medium for online users Increasingly advertisers are moving back offline to promote their online offering and Radio is best positioned to take this money

17. Thought for the day ! @mark_barber #radioplayer#radioplayer is smart collaboration by a traditional medium - all boats will rise in the tide.