1. Global Demand Driven Research- system solutions Östen Ekengren IVL-Swedish Environmental Research Institute Osten.ekengren@ivl.se Stockholm Cleantech EUCETSA EBTC-India SEC-CHINA

2. Östen Ekengren, May 2013 The world population is increasingly urban Global population by type of area and by region – 1950-2050 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 ■ Urban - Less developed ■ Rural - Less developed ■ Urban - More developed ■ Rural - More developed Population in millions Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008

3. Östen Ekengren, May 2013 Global Water Stress 2011

4. Östen Ekengren, May 2013 Global economic power is shifting Top 10 economies by GDP in 2050 Source: Goldman Sachs, BRICs and Beyond, 2007

5. Östen Ekengren, May 2013 What we have: A treatment facility Problems/Challenges  The water sector is a major energy user  GHG emissions  Treated water is not used  Outflows may contain pollutants, viruses, pathogens, pharmaceutical residues etc.  Sludge seen as a problem Wastewater in Energy in Sludge out Treated Water out GHG out

6. Östen Ekengren, May 2013 What we want: A production facility Opportunities  Waste as a resource  Net energy production  Nutrients recovery/reuse  Improved treatment (P,N Pharmaceutical residues)  Water reuse Wastewater in Nutrients out Water reuse Energy out

7. Östen Ekengren, May 2013 13th European Forum on Eco-innovation From concept to exports Incubator SP 5 Developm ent SP 1 & 2 Packaging and business development SP 3 Investment SP 6 Export SP 4 Technical visits SP 7

8. Östen Ekengren, May 2013 Barriers-solutions-opportunities  Invest in demand driven research  Invest in the Clean Tech companies presenting low Life Cycle Cost Technologies  Demo installations should be supported  Customers demanding solutions exceeding the capacity of the product/company  System solutions-new combinations- need of regulation- need of new business models  More than well-developed technology is needed to sell efficiently  Co-operate more between companies, countries and continents

9. Östen Ekengren, May 2013 13th European Forum on Eco-innovation Why EBTC?  European Service Provider – EBTC is working with European organisations, bilateral Chambers of Commerce and Embassies to leverage existing efforts and build synergies.  Global Europe Strategy – EBTC in India is part of the EU’s strategy to enhance Europe’s competitiveness in a globalised market.  Knowledge of the Indian Market – EBTC publishes periodic studies and reports on the Indian market scenario and has the practical know-how in all aspects of doing business in India.  Technical Expertise – EBTC has experts working in the focus sectors of Biotechnology, Energy, Environment and Transport.  Network – EBTC is well connected with government organisations, R&D institutes, private companies, financial institutions and industry associations across India.  Geographical Coverage – With headquarters in New Delhi and regional offices in Kolkata, Mumbai and Bangalore, EBTC’s network stretches across India.

10. Östen Ekengren, May 2013 13th European Forum on Eco-innovation Guiding European Businesses to India EBTC services: taking European companies from the point of considering the Indian market to implementing their projects Step 1 Market Insight  Guidance on doing business in India  Information on regulatory framework  Information on market access barriers  Intellectual Property Rights (IPR)- Help desk  Focused market reports Step 2 Market Access Roadmap  Screening of projects in India at national or state level  Identification of potential business partners  Design of market entry strategy  Customised market intelligence Step 3 Market Strategy Implementation  Proactive incubation services to acclimatise with minimum risk and costs  Hands-on-support in bidding for projects  Assistance in finalising pilot projects  Liaising with government and financial institutions

11. Östen Ekengren, May 2013  Global demand driven research and dissemination.  Financing. Early stages and first installation. More life cycle cost driven approaches.  Demonstration sites boost the interest from academia, applied researchers, SMEs, large companies, investors and the customers.  To be member of one or more network is important.  Governments (legislation, labelling, BAT, standards) and political leadership should promote the sustainable infrastructure investments in developing countries.  SMEs and large companies from different countries can better compete on the world market when they co-operate.  European countries will be more resource efficient if we co-operate in the export to the BRIC countries. (No business without finding the customer)  Establish strategic research co-operation with BRIC countries. 13th European Forum on Eco-innovation

12. Östen Ekengren, May 2013 13th European Forum on Eco-innovation

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