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TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013.

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Presentation on theme: "TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013."— Presentation transcript:

1 TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013 Cree, Inc. All rights reserved. Cree® and the Cree logo are registered trademarks of Cree, Inc. Giuliano Cassataro November 2013

2 RGBBlue LED + Phosphor Pros: Tunable CCT, colors Any color possible Cons: Difficult to control Low CRI (<50) Lowest LPW efficacy Pros: Single LED type Easy to control Easy secondary optics Good CRI (~90) Cons: Good efficacy Pros: Highest efficacy (+20- 30% v. blue + phos*) Highest CRI (>90) Cons: Complicated to control Four Ways To Produce White Light with LEDs Blue LED + “Remote” Phosphor + “BSY” + Red Pros: +5-10% efficacy v. blue + phos Good CRI (~82) Easy to control Cons: High cost due to complex LED binning Rigid form factors * Achievable system efficacy @3000K, varies somewhat by application pg. 2Copyright © 2011, Cree, Inc.

3 Cree TrueWhite ® Technology with 90+ CRI Patented Color Mixing & Control System Avg = CRI Typical Color Rendering Normalized Radiant Flux Wavelength (nm) Copyright © 2013, Cree, Inc. pg. 3 Confidential

4 What is Cree TrueWhite ® Technology? True White™ LED Lighting – 44 Total Watts Cree unique advantage based on mature and patented technology from Cree: –A better way to generate white light that utilizes a patented mixture of unsaturated yellow and saturated red LEDs. –No compromise between energy efficiency and light quality. –Proprietary optics yield uniform, comfortable appearance. Pixelation and direct view of LEDs is eliminated. Better Energy Efficiency Better Light Quality Cree LED Module with TrueWhite ® Technology Incandescent Fluorescent Cree TrueWhite™ Advantage Copyright © 2010, Cree, Inc. pg. 4

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6 Cree Modules Value During Product Design CCT4000K 3500K3000K2700K Lumens1250 lm Power12.9W Efficacy97 LPW Example: LMH2 –1250 lm

7 Unparalleled efficacy & quality of light available in fully integrated modules Beautiful 90+ CRI light in 4000K, 3500K, 3000K & 2700K Delivers 97 - 108 LPW efficacy across all CCT & lumen options Unique Driver Compatibility Program recommends tested drivers 5 year warranty, even with third-party drivers Aluminum housing provides thermal design flexibility LMH2 LED Modules Beam Angle:82° LES:60 mm, round LMH2 Flat Lens Beam Angle:100° LES:60 mm, round LMH2 Dome Lens Lighting Apps Non-Directional Directional Downlight Linear Outdoor/High Bay Portable

8 ONE Platform, Many Applications – Next Generation ModuleLMH2 Dome & Flat CCT (K) 2700, 3000, 3500, 4000 CRI90+ Lumen Options (lm) 850125020003000400060008000 Efficacy (LPW)971088580 Same optical aperture and mechanical interface Applications Residential Retrofit Hospitality Light Commercial Commercial Retail Hospitality Airports Commercial Retail Hospitality Airports Incumbent Replacement Inc: 60W, 75W Halogen: PAR, BR, T4 CFL: 26W, 2x32W HID: ED17, T6 39W – 70W 100-150W Metal Halide Coming Soon! ONE platform = ONE set of tools

9 ONE Design Enables many end products from one tooling Same light source for all general lighting Eliminates need to mix LED with other light sources in a space Cree LED Modules: The Power of ONE ONE Light Source Provides all the best features of lighting technology High lumen output High efficacy Consistent light output & efficacy across all CCTs High CRI Dimmable Instant-on ONE LIGHT DONE RIGHT ONE Partner Leading LED technology built-in 5-year warranty Proven third-party driver support

10 LMH2: What Does it all Mean? 30’- 50’ ceilings 20’- 40’ ceilings 15’- 40’ ceilings 15’ - 30’ ceilings 10’ - 20’ ceilings 8’ - 12’ ceilings 8000LM LMH2 150W HID 500W Quartz 6000LM LMH2 100W HID 400W Quartz 70W CFL 4000LM LMH2 70W HID 57W, 2x42W CFL 250W Quartz 3000LM LMH2 50W HID 42W, 2x26W CFL 200-300W Inc/Hal 2000LM LMH2 39W HID 32W CFL 150-250W Inc/Hal 850-1250LM LMH2 20W HID 18-26W CFL 75-150W Inc/Hal Shopping Malls/Retail Airports Retail/ Boutique OfficeShowrooms (Auto, furniture) Conference Hall HomesLow Ceiling Retail (pharmacy) HospitalitiesHomesHotelsRestaurants

11 © 2013 Cree, Inc. All rights reserved. 2 Increasing Lumen Levels  More Applications 4000 lm 38W 70W CMH 2x32W CFL 250W Quartz 10m ceilings 6000 lm 71W 100 W CMH --- 400W Quartz 12m ceilings 3000 lm 31W 50W CMH 42W CFL ---8m ceilings 2000 lm 21W 35W CMH 32W CFL 250W Incand. 6m ceilings 1250 lm 13W 20W CMH 26W CFL 150W Incand. 4,5m ceiling 850 lm 9W --- 18W CFL 75W Incand. 3m ceilings

12 Cree Modules Value During Product Re-Design SAME lumensSAME equivalency SAME form factorSAME brackets SAME opticsSAME reflectors LOWER powerLONGER lifetime LOWER priceMORE margin New generations of Cree Modules will provide:

13 Unique Value of Cree LED Modules Overcoming the Time Factor: ONE light source design that protects your investment in product design –Form factor, light output, optics, electrical Open ecosystem –Third-party driver recommendations and no proprietary cables The Faster we can get our customers to the market, the faster we all win! Time LED Light Source Design Product Design Production Cost Time Product Design Production Cost

14 26W CFLLMH2 Light Source Lumens1800 lm1250 lm CRI8290+ Luminair e Efficiency61.6%90% Lumens1109 lm1125 lm Efficacy37 LPW75 LPW Power30W15W Design Example: 8” Specular Downlight (LMH2)

15 70W Ceramic Metal Halide Design Solution Comparison lamp: GE CMH70/U/830/MED LED Mean = L85 70W CMHLMH2-4000 Light Source Initial Lumens6300 lm4000 lm Mean Lumens4100 lm3400 lm CCT3000K CRI> 80> 90 Luminaire Fixture Efficiency 65%88% Lumens 2665 lm2992 lm Power W/Elec 80 W 43 W Luminaire Efficacy 33 LPW69 LPW Lifetime Avg Rated Life16k hrs50k hrs L70 Warm-up time3 minInstant Hot Restart Time 15 minInstant

16 What is Sunset Dimming? Sunset Dimming accurately simulates the dimming profile of an incandescent lamp using LEDs –Follows the black body line from 2700K to 1800K –At 1800K similar in color as candle light, sunset, and sunrise –Color changes naturally just as an incandescent Light Bulb First Lighting Solution to replace the incandescent bulb with no compromises! –Quality of Light 90+ CRI –Efficiency of LED 95 LPW –Dimming of incandescent light bulb –Full family of Lumen values

17 No-Compromise Dim-To-Warm: Sunset Dimming

18 Cree LED Modules: Two Dimming Choices WhiteLight Maintains consistent color across entire dimming range Keeps colors natural Wide dimming range with smooth transitions Sunset Provides rich, warm dimming from 2700K down to 1800K Creates an intimate atmosphere. Reduced power load when dimmed

19 Sunset Dimming Curve

20 LMH2 vs. Incandescent Natural Color Changing Energy saving

21 ONE Platform, Many Applications ModuleLMH2 Dome & Flat CCT (K)2700, 3000, 3500, 40003000, 3500, 4000 CRI90+ Lumen Options (lm) 850125020003000400060008000 Efficacy (LPW)971088580 Same optical aperture and mechanical interface Applications Residential Retrofit Hospitality Light Commercial Commercial Retail Hospitality Airports Commercial Retail Hospitality Airports Incumbent Replacement Inc: 60W, 75W Halogen: PAR, BR, T4 CFL: 26W, 2x32W HID: ED17, T6 39W – 150W 100-150W Metal Halide 1 platform = 1 set of tools Sunset Dimming will be available in October

22 Sunset Dimming: Saves Energy & Maintains Ambiance Theaters Conference Halls Reception Halls Restaurants Homes Bars

23 The Module LED Solution Sunset Dimming Modules LMH2- 850 LMH2- 1250 LMH2- 2000 LMH2- 3000 CCT 2700 K to 1800 K 2700 K to 1800 K 2700 K to 1800 K 2700 K to 1800 K Modules LMR2- 650 LMR2- 750 LMH 2- 850 LMH2- 1250 LMH2 - 2000 LMH2 -3000 LMH2- 4000 LMH2- 6000 LMH2- 8000 CCT 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K 2700 K 3000 K 3500 K 4000 K

24 ONE Design Enables many end products from one tooling Same light source for all general lighting Eliminates need to mix LED with other light sources in a space Cree LED Modules: The Power of ONE ONE Light Source Provides all the best features of lighting technology High lumen output High efficacy Consistent light output & efficacy across all CCTs High CRI Dimmable Instant-on ONE LIGHT DONE RIGHT ONE Partner Leading LED technology built-in 5-year warranty Proven third-party driver support

25 Thank you!


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