1. Co-Registration

2.  Industry’s Most Advanced System  Real-Time Data Hygiene Dynamic Offer Targeting/Optimization Secondary Questions & B2B Support XML or HTTP Post Support  Real Time Auto-Responder  Quality Website Partners ‘Best practices’ on data ownership, privacy, regulatory compliance Overview

3.  Consumer registers at an Affiliate site.  Registration data is posted to TRL platform.  Name, address, phone, e-mail and other data components verified and standardized in real-time.  Targeted offer page served to consumer.  Consumer selects offer (possibly answers secondary questions) and opts-in to receive information from marketer. Opt-in captured  Auto-responder is immediately sent to the consumer.  Consumer is directed to publisher-specified page.  Consumer information is sent to Advertiser. Process Overview

4. Registration Page is Shown To Viewer Data is Standardized & Verified Person Enters Information Registration page is shown to viewer

5. Offer Display Offers Served Based on Targeting Registrant checks box next to offer of interest.

6. In-Line Custom Questions Custom Question Surveys When “Yes” is selected offer expands to reveal questions in-line.

7. Partner-Spec Landing Page Registration & Opt-In Process Complete User is returned to landing page upon completion of registration and opt-in.

8. Auto-Responder Email E-mail is sent to registrant within 30 seconds of opt-in to confirm address, provide additional info on offers, and allow opt-out.

9. Lead Delivery to Advertiser DATA IN Targeted Leads Requested Fields DATA OUT Validated Customized IP Address & Timestamp Various Data Formats (.xls,.txt,.csv) Real-Time Post or Batch File Historical Record Lookup For Opt-In Verification Complete Customization

10. NETWORK Premier Network

11. Product Features/Benefits  Data Quality  Validation/Correction  Offer Targeting  Reporting  Data Extract & Transfer  Additional Features…

12. Product Features/Benefits USPS Validation Regulations USPS Validation Regulations Address Rejection Address Rejection Receiving quality data is critical for advertisers, and minimizes bad data credits for publishers. Only TRL performs a complete suite of real-time data quality checks. Entered to Site as: John Doe 100 mane Dallas, Texas Delivered to Client as: John Doe W. 100 Main Street Dallas, TX 75208-1928 Invalid Record Received: Mickey Mouse 123 Disney Lane Fantasyland, CA Output: Invalid Address

13. Data Quality Checks  Email Validation – Performs a syntactical check on the input email address and flags if invalid. Invalid emails, i.e. bounces, are captured once auto responders are sent.  Scans All Input Data Checking For “Noise” Words  Appending of Address-Level Latitude/Longitude for Radial Targeting.  Phone Validation – Performs syntactical check on phone number, as well as verification of area code and prefix.  Data Normalization – Ensures maximum flexibility of integration to publisher sites.

14.  DEMOGRAPHIC FILTERS Zip Code/SCF Radial Pulls City State Age Gender  VALIDATION FILTERS Postal Address Telephone Number eMail Address Targeting Option

15. Data Extract & Transfer  Real-Time or Batch Mode  Real-Time Extracts – Data can be sent to Advertisers in real-time via a URL post or via a The Right List web service.  Scheduled Batch Extracts – Batch extracts can occur at given  intervals: daily, weekly, monthly.  Option of sending raw consumer data or only enhanced data, i.e.  standardized data.  Data can be sent based on various criteria: (eg.) –First and Last Name must exist –Email valid and/or exists –Phone valid and/or exists –Valid postal address

16. Global Media Solutions Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 x112 Fax (877)-571-4876 JFoster@TheRightList.com JFoster@TheRightList.com