1. Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

2. Department of Alabama COMMUNICATION REQUIREMENTS  Sender  Medium  Receiver  Feedback

3. Department of Alabama WHAT COMES TO MIND WHEN THE PUBLIC THINKS… DISABLED

4. Department of Alabama

5. WHAT COMES TO MIND WHEN THE PUBLIC THINKS… VETERAN

6. Department of Alabama

7. WHAT COMES TO MIND WHEN THE PUBLIC THINKS… DISABLED VETERANS

8. Department of Alabama

10. WHAT ONE GLARING THING WAS MISSING FROM EACH OF THE SEARCHES CONDUCTED?

11. Department of Alabama EQUAL RESULTS FOR WOMEN VETERANS!

12. Department of Alabama DAV FULFILLING OUR PROMISE TO THE MEN AND WOMEN WHO SERVED Exclusivity is out and Inclusivity is taking the forefront…

13. Department of Alabama DAV IS CHANGING THE PUBLIC’S MINDSET Not Disabled Enabled through benefits, training and resourcefulness…

14. Department of Alabama

16.  Words to USE:  Service men and women  Veterans  Heroes*  Defenders of freedom  Defenders of the American Way of Life  Injured heroes*  Words to AVOID:  Members of the Armed Forces, Military or Soldiers  Warriors  Defenders of liberty, the free world, or democracy  Disabled * Use with general public and prospective supporters, not veterans. FROM THE LANGUAGE GUIDE