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China Medical Device Industry Current Situation and Trends Presented by Jiang Feng China Association For Medical Devices Industry
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Agenda General Situation Problems Trends Suggestions
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General Situation: Manufacturers Above 10,000 medical devices manufacturers - 11,847 manufacturers in 2005 - increase of 1400 compared with the year of 2004 Growth Rate: 13.40% Gross Industrial Output Value : More than USD3.09 billion
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General Situation: Manufacturers Types of the industry structure 60% 3% 37% State-owned Enterprises Joint Ventures Private Companies (measured by quantity)
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General Situation: Manufacturers Pearl River Delta Yangtze River Delta Bo Hai Bay Loop Three key geographical manufacturing areas
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General Situation: Products Registration Information In 2005 : Imported Medical Devices: 10111 Domestic Medical Devices: 33847 Class I &II -- 27213, Class III -- 6634
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General Situation: Products Therapeutic Products: Tri-dimensional Ultrasonic focused therapeutic system, body rotary Gamma knife, simulator, linear accelerator Medical Diagnostic Products : Black & white and colored supersonic diagnostic unit, sleeping monitor, digital X-ray system, MRI, CT, DR Operating & Emergency Appliances: Anaesthesis ventilation system Components: High frequency & voltage generator
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Business Situation More than 30,000 Agencies Import Products – over 80% Market Shares Focus on High-tech devices and large equipment General Situation : Market Figures
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Increase from 210billion in 2005 to 260billion in 2006 USA40 % Japan 12 % Europe 18 % China 5 % Others 25 % General Situation : Market Figures Sales Capacity of the global medical devices market
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General Situation : Market Figures increased from USD5.56 billion in 2000 to USD11 billion in 2005,19% annually Sales Capacity
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Sales volume in 2005 : Largest foreign-owned manufacturer: GE Medical USD 700million Largest domestic medical manufacturer: Mindray USD 120million Largest domestic agency: CMIC USD 61.7 million General Situation : Market Figures
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Total Imported Value:USD1.82billion Jan.- Jun.2006 Besides the abovementioned countries, Holland, Singapore, UK, France, Switzerland, Ireland,Israel, Italy, Korea, Sweden General Situation: Import & Export 6.30 %
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Besides the abovementioned countries& areas, Singapore,UK, Italy,Russia,Taiwan, Canada, France, Malaysia,Ireland Total Exported Value : USD3.16 billion Jan.- June.2006 General Situation: Import & Export 20.94 % Others 51.65%
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General Situation: Import & Export Top 10 domestic export enterprises Jan.- Jun.2006 1 Hangwei GE Medical systems 航卫通用电气医疗系统有限公司 2 Omron Dalian 欧姆龙 ( 大连 ) 有限公司 3 Family Health Equipment (Shanghai)Co.,Ltd. 发美利健康器械 ( 上海 ) 有限公司 4 Siemens Hearing 力斯顿 ( 苏州 ) 听力技术有限公司 5 Luxottica Dongguan 陆逊梯卡华宏 ( 东莞 ) 眼镜有限公司 6 Terumo Medical Products (Hangzhou) Co. Ltd 泰尔茂医疗产品 ( 杭州 ) 有限公司 7 Shenzhen Baoan Foreign Economic Development Co.,Ltd. 深圳市宝安外经发展有限公司 8 SHENZHEN MINDRAY 深圳迈瑞生物医疗电子股份有限公司 9 Shanghai Light Industrial Products Import and Export Corp. Ltd. 上海轻工业品进出口有限公司 10 GN ReSound China 瑞声达听力技术 ( 中国 ) 有限公司
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General Situation: Import & Export Main exported Products Standard device, small surgical instruments, etc. Some value added products - ultrasound imaging device - patient monitoring system - diagnostics tools
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General Situation: Import & Export Foreign & Joint Ventures: over 50% of the total exporting volume Hi-tech Medical Equipment Export increased Increasing competitive capability of Medium & Small Enterprises
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Problems Commercial Corrupt Practices Act NDRC policy of restricting price Equipment Choosing & Quota system Problems
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Developing Law System Low R&D input Technology Achievements Transfer Difficulty Lack of high-tech products
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Trends: demand Sales volume of the medical devices V.S pharmaceutics industry In developed countries 1:1 In China : 1:3 < 2% of GDP
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Trends :demand MOH building the country and the community Medical treatment systems - USD 2.7 Billion / USD 0.85 Billion - Government Purchase Hospitals management system reform After SARS, medical devices input increase Growth Engine:
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Trends :demand increasing desire for utilization of more advanced technologies and higher degree of operating autonomy in Chinese hospitals and clinics * 175,000 domestic hospitals & clinics,15% of the medical devices are made in the 1970s growing desire for better quality of care increasing availability of healthcare insurance Growth Engine:
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Trends Fast Development of R&D Organizations More Investment Input More Focus on Intellectual Trainings High quality products increased High tech products enhanced Fast Growth Rate on Export Trends
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Suggestions China Market Strategy Suggestion For Foreign Medical Device Manufacture
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Suggestions China Market Strategy Suggestion for Foreign Medical Device Manufacture Pre-research Registration Price Strategy Select Distributor Manufacturing
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Suggestions Pre-research - What is hot in China - Marketing situation and trend - The related manufacturer information from - Government policy and regulation Suggestion: Choose the senior NPO/Company
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Suggestions Registration - High time cost - Evading the product not be clearly regulated - Choosing NPO/Company
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Suggestions Price Strategy - Promotion Expense - Controlling price range
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Suggestions Select distributor - Integrated Strengths - Extensive distribution, sales and service network - After-sales service and maintenance - innovative business model
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Suggestions Manufacturing - Government resource and public relation - Distributing Channels - Patent Protecting / Products Copying
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Thank You ! frankcmic@yahoo.com.cn
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