2. What is Center for Persona Research and -Application? Center for Persona Research and –Application is an independent research and consultancy center at the IT-University, Copenhagen. The aim of the center is to help companies, to generate research to provide new research-based insights to companies. Our goals are: Help the industry to design better products Research on how personas are applied – worldwide Gather information and create a platform for information and knowledge on the persona method

3. What do we do?

4. Agenda 13.00-13.30 Welcome – Lene Nielsen 13.30-14.30 Presentation of the research findings – Sabine Madsen 14.00-14.15 Coffee break 14.15-14.45 Presentation of the research findings – Sabine Madsen 14.45-15.45 Discussion about a maturity model – Iben Jensen 15.15-15.45 The international dimension and plenary discussion – Iben Jensen 15.45-16.00 Wrap up and good bye – Lene Nielsen