2. WELCOME To The Santa Cruz Beach Boardwalk WELCOME To The Santa Cruz Beach Boardwalk

3. OUR MOTTO

4. “NEVER A DULL MOMENT !” “NEVER A DULL MOMENT !”

5. OUR VISION STATEMENT

6. TOGETHER TOGETHER we provide FUN !!! FUN !!!

7. Santa Cruz Seaside Company Formed in 1915 out of a re- organization of the bankrupt Santa Cruz Beach Company A closely held California corporation More importantly, it’s…

8. Canfield family involvement since 1928 Laurence Canfield, President in 1951 Charles L. Canfield, President since 1984 Tom Canfield, VP BW Ops Board of Directors Long term dedicated employees …a Family Business

9. Santa Cruz Seaside Company owns and operates Santa Cruz Beach Boardwalk Cocoanut Grove Boardwalk Bowl Sea & Sand Inn Carousel Motel Residential/Commercial Properties

10. Santa Cruz Seaside Company Investment Business Relationships Toyota of Santa Cruz Subaru of Santa Cruz Chardonnay Sailing Charters San Diego Coaster Company Restoration of Belmont Park in San Diego

11. BUSINESS CORE

12. Established in 1907 CELEBRATING IT’S 101st SEASON THIS YEAR

13. The only continuously operating seaside amusement park on the West Coast

14. Visitation Profile Visitation Profile

15. ANNUAL ATTENDANCE Estimated at +/- 3 Million Visitors ANNUAL ATTENDANCE Estimated at +/- 3 Million Visitors 40%+/- 1.2 MillionCasual 60%+/- 1.8 Million Dedicated

16. PRIMARY TARGET DEMOGRAPHIC Families Adults aged 30 - 45 w/kids 9 - 16 yrs PRIMARY TARGET DEMOGRAPHIC Families Adults aged 30 - 45 w/kids 9 - 16 yrs

17. Being Green at the Boardwalk Environmental preservation has been a core value at the Boardwalk for over 50 years

18. A Legacy of Leadership Beach cleaning - 1950’s Water reclamation - 1970’s Polystyrene ban - 1980’s

19. Ecotourism is not a new phenomenon

20. Environmental Efforts Recycle or reuse 180 tons of material annually Recycling 1 million gallons of water annually CG/NK Building Heat Exchanging System - 1983 Low-flow toilets & waterless urinals

21. Environmental Efforts Recycling of oils, electronic & green waste 1st solar powered trash compactors in Nor Cal Active participation in Coastal Cleanup Day & Bike To Work Week Initiated a Marine Science Education Program

22. Environmental Awards WRAP Award - Since 1995 City of Santa Cruz Clean Ocean Business - Since ‘04 MBNMS Reflections Award - 2003 CA Ecotourism Business of the Year - 1995 Ecology Action Environmental Business of the Year - 1995 SC County Sustainable Quality Award - 1995

23. Boardwalk is a smoke free facility