1. Forest Sustainability and Certification Systems Sam Hopkins Clean Water Partnership October 26, 2011

2. The Westervelt Company Bridge the Gap Between... l Forest Products s Useful stuff from the forest l Forest Management s How do we grow & utilize the stuff in a responsible way

3. The Westervelt Company What is Sustainable Forestry? l Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

4. The Westervelt Company Elements of Sustainability

5. The Westervelt Company Balancing Three Major Elements l Environment Protection l Social Well-Being l Economic Prosperity

6. The Westervelt Company Environment l Biodiversity s Endangered Species s High Conservation Value Forests (old-growth...) s Preserve Habitats (ecological wellness) l Water Quality l Soil Productivity l Forest Health (invasives, fire, insects...) l Aesthetics and Recreation l Special Sites

7. The Westervelt Company Social l Legal Compliance l Workers Rights l Responsible Sourcing l Indigenous People l Public Involvement (Transparency...) l Research, Training & Education

8. The Westervelt Company Economics l Sustained Yield l Forest Productivity s Prompt Reforestation s Sound Management l Jobs and Communities l Keep Forests as Forests

9. The Westervelt Company Why Certification? l People/organizations want assurances of good practices l Landowners/companies want access to markets (and premium prices)

10. The Westervelt Company Encouraging Certification l Green Procurement – Business/Institutions s Brand marketing plans s ENGO Market Campaigns l Consumers Demand s Purchase conscientiously s Pay more l Legislative Requirements s Building practices (LEED) s Required to enter particular markets s Tax incentives

11. The Westervelt Company Certification Systems l Applicable to large vs small ownerships l Formed by industry vs non-profits l Credible principals and performance measures l Definitive indicators l Open/Transparent processes l 3 rd -party assessments

12. The Westervelt Company Certification Systems (SFI) l Sustainable Forestry Initiative (SFI) l Formed by industry l Started 1994 l Independent in 2007 l Logger and landowner education l Implementation network

13. The Westervelt Company Certification Systems (FSC) l Forest Stewardship Council (FSC) l Formed by Natural Resources Defense Council, WWF... l Started in 1993 l Tropical deforestation l Strong environmental

14. The Westervelt Company Certification Systems (ATFS) l American Tree Farm System (ATFS) l Small forest ownerships l Developed by American Forest Foundation l Began in 1941

15. The Westervelt Company Forest Certification (PEFC) l Program for the Endorsement of Forest Certification Schemes (PEFC) l Began in 1999 l Global umbrella system l 34 systems endorsed l Strong in Europe

16. The Westervelt Company Certifying Various Processes l Forest Management Practices l Procurement Processes/Policy l Chain of Custody s Carry through the supply chain s Forest - Pulpmill - Paper Manuf. – Printer – Distrib.

17. The Westervelt Company Labels and Claims l Certified Content s Percentage s Pure l Certified Sourcing s Certified Procurement s Controlled Wood (Non controversial) l Claims on Invoices s Validate content

18. The Westervelt Company The Future of Certification? l Be more credible (transparent) l Evolve toward same values l Maintain differentiation l Fight for markets s Level playing field s Non-discriminatory legislation l Educate the buyers

19. The Westervelt Company The Future of Sustainable Forestry? l More People l Developing Countries l Fewer forest (other uses) s Development s Agriculture s Renewable Energy l Protecting forest values even more important l Landowners/companies/governments must do the right thing!

20. The Westervelt Company Questions?