1. COMPANY NAME ADDRESS/LOCATION

2. COMPANY DESCRIPTION TELL ME THE TYPE OF COMPANY YOU ARE GOING TO HAVE. RETAIL, SERVICE ORIENTED, PRODUCT MANUFACTURING. GIVE THE LOCATION AND TELL ME WHY IT BENEFITS THE COMPANY TO BE THERE.

3. VISION & MISSION STATEMENT STATE EACH CLEARLY AND SUCCINTLY

4. COMPETITIVE ANALYSIS DIRECT COMPETITION INDIRECT COMPETITION YOUR SUSTAINABLE ADVANTAGE OVER THEM

5. MARKET ANALYSIS DEMOGRAPHIC PROFILE OF THE CUSTOMER PSYCHOGRAPHIC PROFILE OVERALL PRIMARY MARKET SECONDAR MARKET

6. OPERATIONS KEY PERSONNEL HOURS OF OPERATION MANAGEMENT FLOW CHART

7. MARKETING PLAN COVERAGE OF PROMOTIONAL MIX THROUGH – RADIO – TV – PRINT – WEB PAGES COSTS AND FREQUENCY OF ADS