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Published byKai Silverwood Modified over 9 years ago
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Building & Promoting a Company Store WELCOME!
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Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
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Dora Fiet, BrightStores, Inc. Marketing & Design Dora Fiet, BrightStores, Inc. Marketing & Design
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Let’s start with a quick review
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Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?
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Top 5 reasons for a Company Store Ordering Efficiency Customer Satisfaction Spending Control Brand Management Program Support Program Support
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Ordering Efficiency
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Brand Management
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Budgets Manager Order Approval Payment Methods Spending Control
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Program Support
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“Yeah, how do we do that?”
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One Size DOES NOT Fit All!
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Discovery
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Types of Company Stores Types of Company Stores
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Currency Stores Currency Stores
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Point Stores
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Basic Stores
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More Robust Store Program
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Feature Rich Stores Feature Rich Stores
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Integrated Stores
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What to look for in a Company Store
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Easy to Use
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Easy to Manage
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Scalable
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Flexible
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Feature Rich
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Good Reporting Options
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Multiple Access Levels
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Security
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Ask for a list of features Learn about their Support Services Choose a proven team of experts Do Your Homework
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Store Monthly hosting Set-up Store management Costs Involved With a Company Store
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Inventory Warehousing Shipping/ Pick-Pack-Ship Additional Costs
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Funded by the distributor? Funded by the end-user? Who pays for the Company Store?
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Ready to offer a Store? First things first – make sure they’re qualified Qualify the Opportunity
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How much money is the company willing to spend on a store? Annual Spend
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What products will be included? How many products? Who will pay for the products? Who will commit to the inventory? Inventory
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The Company needs to support the Store... How will the customer market the Store? Company Buy-In
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Potential Sales Potential Growth Potential for “locked in” customers Potential
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... demands are too high, and the annual spend is too low... demands you own the inventory... demands a large inventory, with poor payment terms... demands very tight profit margins When your client’s … Know When to Walk Away
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Your understanding of Company Stores Your knowledge of your products Your knowledge about what is possible with a Company Store Knowledge = Value Products Possibilities Company Stores Create Value in your Knowledge Create Value in your Knowledge
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RFP Support
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Company Service Creative Products Technology Let your Company Store provider help you answer these questions Five Basic Components
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Partner with BrightStores We want to be your Technology Partner & Company Store Expert
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Time for questions Tanya: 800.466.5930 – x304 Or email: tanya@brightstores.com Tanya: 800.466.5930 – x304 Or email: tanya@brightstores.com Dora: 800.466.5930 – x302 Or email: dora@brightstores.com Dora: 800.466.5930 – x302 Or email: dora@brightstores.com
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