1. Welcome to the true or false Quiz Click here to start

2. You are about to be presented with 10 statements. Decide whether each is true or false.

3. 2) Secondary market research revealed that some fans did not like the brand name Lady Alejandra. 2 Reveal Answer

4. 2) Secondary market research revealed that some fans did not like the brand name Lady Alejandra. True! Next question

5. 2) Secondary market research revealed that some fans did not like the brand name Lady Alejandra. False Next question

6. No.QuestionAnswer 1 LadyA’s product endorsements linked to her brand identity: beauty, mainstream Hispanic, with Hispanic passion and intensity. F 2 Secondary market research revealed that some fans did not like the brand name Lady Alejandra. F 3 LadyA was at the peak of her career between 2012 and 2014.T 4 Alejandra’s first CD album had a number one top hit in the USA.F 5 Temporary employees are hired at each of LadyA’s concerts to help set up the stage at the venue. T 6 Alejandra’s parents celebrated the success of her first CD album.T 7 Ruth Liebermann is a shareholder of LadyA Management Limited.T 8 Option 1 would require LadyA to be re-branded as Lady Alejandra.T 9 In 2009, LadyA started to use various forms of social networking websites to communicate with her fans. T 10 Under strategic Option 3, LadyA would rebrand herself with a new brand identity in order to allow for new revenue streams. T To edit these questions : Alter the questions, and place a ‘T’ for true or ‘F’ for false in column 3.

7. Teacher’s Instructions Purpose: This activity tests knowledge of facts previously learned. Preparation: When opening this file, you may be alerted to ‘Enable macros’. Ensure that macros are enabled to allow the quiz to work. You may wish to create ‘True’ and ‘False’ cards for your students to hold up. Purpose: This activity tests knowledge of facts previously learned. Preparation: When opening this file, you may be alerted to ‘Enable macros’. Ensure that macros are enabled to allow the quiz to work. You may wish to create ‘True’ and ‘False’ cards for your students to hold up. Running the Activity: Start the slideshow from slide 1 and click on ‘Click to Start’. Explain the activity and the rules. Click on ‘Click here to start’. The first statement will show immediately. Ask the teams to state whether they think the statement is true or false. Click on ‘Reveal answer’ to show which is the correct option. Click on ‘Next question ’ to move on to question 2. Repeat this process for all 12 questions. Running the Activity: Start the slideshow from slide 1 and click on ‘Click to Start’. Explain the activity and the rules. Click on ‘Click here to start’. The first statement will show immediately. Ask the teams to state whether they think the statement is true or false. Click on ‘Reveal answer’ to show which is the correct option. Click on ‘Next question ’ to move on to question 2. Repeat this process for all 12 questions.