1. 2 nd International E NERGY S TAR Meeting Update on E NERGY S TAR & Standby Power Activities in Australia Allison Purnell Program Manager

2. E NERGY S TAR & Standby Activities in Australia: an Update What’s been happening in Australia? Scope and Partners Marketing and Communications Future Plans

3. Australia’s Kyoto stance Standby and miscellaneous electricity approximately 5.3 Mt CO2-e Estimated to be increasing by 8% per annum Government endorsed one watt target to tackle the standby power issue 10 year Strategy – Discussion Paper to be released later this year Australian Context

4. Will form one of the major voluntary mechanisms of Ten Year Standby Power Strategy Currently 24 office equipment and 9 home electronics Partners Beginning to recruit local Australian manufacturers Currently investigating the addition of several more product groups E NERGY S TAR Program

5. Marketing & Communications Activities National Communications Strategy Aims to raise awareness & understanding of the logo amongst product retailers and consumers Promotion run through two exclusive retailers Offer retailers an excellent selling tool and marketing opportunities Retailers can get involved by publicising it to staff and customers, via website & mailing lists

6. Marketing & Communications Activities National Communications Strategy cont… Meetings, briefings & liaison with retailers & stakeholders Information kit distribution to retailers & stakeholders Media relations (supported by advertising) Consumer competition/retailer incentive Postcards – targeted distribution & point-of-sale Events (e.g. The Home Show)

7. Marketing & Communications Activities Retailer CDRom Marketing Kit Advertising (“Is your office equipment getting enough sleep?”) “Green Office Guide” Website

8. Market Research Lack of good data on the office equipment and home electronics markets Earlier research was not able to determine an accurate baseline and rigorous KPIs for assessing the Program Study recommends a series of steps to collect and utilise more effective data Results and process will aid information collection for products database

9. Future Plans Rollout of Communications Strategy Data collection for baseline, market research and database Possible expansion of Program to include more E NERGY S TAR product groups – currently working with US EPA

10. 2 nd International E NERGY S TAR Meeting Update on E NERGY S TAR & Standby Power Activities in New Zealand (Allison Purnell on behalf of) David Cogan NZ Energy Efficiency & Conservation Authority

11. E NERGY S TAR & Standby Activities in New Zealand: an Update New Zealand’s “National Energy Efficiency and Conservation Strategy” includes action on standby power. New Zealand has been leading the development of a system to exchange information on energy standards, including specifications for standby power

12. The alignment of mandatory energy efficiency standards is a long term goal of APEC Energy Ministers It will make best use of energy resources, have economic and environmental benefits while helping protect the environment Exchanging information effectively, as the first step, is a vital ingredient Energy Standards Information System

13. The APEC Energy Standards Information Development Project is setting up a system that: Advises all members of proposed energy efficiency initiatives that use standards Is an information resource on all existing energy efficiency standards Provides a forum for making APEC input into “international” standards Energy Standards Information System

14. This is the initial Draft home page for APEC ESIS

15. It provides updates on new developments within APEC Energy Standards Information System

16. This is a sample listing for all ballast standards in APEC

17. Contact: David.Cogan@eeca.govt.nz Website: www.apec-esis.org Need More Information?