2. The welfare sector – an industry for the future -420 000 new employees up until 2020 - High level of retirements (330 000) … - ….and greater demand for welfare services (90 000)

3. Changes in society - More young and older people - Growing regional differences - Generation shift - Greater mobility - Technological development

4. The jobs of the future are in welfare services -Key technical skills -Specialist doctors -Dentists (some regions) - Preschool teachers - Teachers (some subjects) - Assistant nurses - Specialist nurses

5. We have engaging jobs

6. What are the challenges? - Rewarding work done well - Strengthening leadership - More people given opportunity to work more - Highlight jobs and results

7. Sweden’s Most Important Jobs … … a four-year communication initiative

8. Facts

9. Shaping opinion Göteborgs-Posten 10/7 2012 Dagens Samhälle 28/6 2012 Länstidningen Östersund 25/6 2012 SvD Näringsliv 23/5 2012 Aftonbladet 6/3 2012 Södra Dalarna 22/5 2012

10. Tools for employers - The magazine Sveriges Viktigaste Jobb - Events, roller banners, films, etc.