1. ECOMM 2014 - Florence Mobility study per sector in Toulouse Valérie VINCENT – Tisséo-SMTC Aurore ASOREY – Tisséo-SMTC

2. Toulouse and the agglomeration in some figures 950 000 inhabitants within Tisséo-SMTC perimeter (450 000 inhabitants in the city of Toulouse) Around 500 000 employees, of which 300 000 from private sector 100 000 students 4th French city European capital of aeronautic industry 30 700 business units

3. Tisséo Public Transport Network … in a nutshell 91 urban lines 796,8 km of lines 1 line – T1 14,8 km 24 stations 2 lines – A and B 27,1 km 37 stations Tisséo-SMTC is the Greater Toulouse PUBLIC TRANSPORT AUTHORITY Perimeter of action = 99 Municipalities 9 lines Mobibus TAD for disabled people

4. Mobility services proposed by Tisséo-SMTC Alternatives to individual cars carpooling Web Site covoiturage.tisseo.fr 280 locked slots11 P&R 6900 parking slots Mobility advise for Businesses 135 businesses and administration implementing a WMP Mobility Agency Support to urban mobility awareness

5. SUMP : action H40 - sectorial mobility studies H – Meet the challenges of work-related mobility 38Support the development of Workplace Mobility Plans 39Create a label for reward best WMP practices 40Conduct sectorial mobility studies in business areas

6. … To better understand HOW business areas work: schedules, accesses, mobility initiatives etc. To succeed in, we need… … “PDIE”: commuting plan (or workplace mobility plan) at the business area level … PARTNERSHIP : companies, shopping centres, local authorities/ administrations

7. Partnerships

8. North sector of Toulouse -Natural and artificial cuts -Entrance from the North to Toulouse (RD 820) -A lot of small business activities

9. Sectorial Mobility study 4 steps – 8 months Step 1: Diagnostic Step 2: Surveys Step 3: Communication Step 4 : Action Plan

10. Cars and parking access Step 1 - Diagnostic Soft modes access Access by Public Transport commun Sources : -Household Travel Surveys 2013 -Origin-Destination Surveys -Use of the Public Transport Network -HGV and LV traffic

11. - Understand HOW companies work - Understand their CONSTRAINTS and EXPECTATIONS Step 2 – Inquiry “companies” Companies expectations in terms of mobility offer improvements Return rate of 50 % on 500 companies inquired

12. Inquiry “employees” - ASSES the level of information/ knowledge on mobility - UNDERSTAND the barriers and the mobility « PROFILES » of employees - UNDERSTAND employees’ mobility Return rate of 40 % on 3 000 employees inquired

13. - UNDERSTAND clients’ mobility Inquiry “shopping centre” -UNDERSTAND the barriers and the mobility « PROFILES »

14. Step 3 - Communication Communication posters for the inquiry towards employees Communication Kit tool created for mobility “key reference” resources within companies

15. Communication FORUM « Companies » : - COMMUNICATE on results of the diagnostic and inquiries - EXCHANGE on the action plan

16. Step 4- Action plan - MOBILITY PROFILES - Expectations typologies - MODAL SHIFT potentialities 50 % Carpooling charter Benefits in kind Registration campaigns ACTIONS in function of profils Get back guarantee (carpooling) The employee with questions The employee who experiments The employee who is « alternative » All employees Mobility Profiles Get back guarantee (carpooling)

17. Aurore ASOREY EU Project Manager aurore.asorey@tisseo.fr Valérie VINCENT Mobility Advisor for Companies valerie.vincent@tisseo.fr Solenne COLOSIMO Mobility Advisor for Companies solenne.colosimo@tisseo.fr THANK YOU!