2. MGIS 410: ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT e-commerce at & Prepared by Güçlü BACAK

3. 1st and unique online hot-meal delivery in Turkey Talking of 2003:  450 member resaurants,  35,000 reg. Users  29,500 food types  20000 orders/month  $180,000 turnover/month  2.5 X increase in # of orders in 1 year ( talking 2002-2003 ) Talking of today:  650 member restaurants  70,000 reg. Users  2 x growth in one year Target: be the best and stay in the system. Biggest competitor: “ We do not care about your credit card ! “ Just 5 click away from food Advantages:  recent menus, prices and promotions  No need to keep restaurant tel. numbers  Save money and time by not using telephone  Custom delivery time  No need to use credit card  Thawte SSL 128bit enc. Disadvantages:  Low internet penetration  Limited market Yemeksepeti.com

4. Connects buyer & seller 112,000 active member 2,000 new announcements / day As a result of $1mil. investment 35,000 ads  2003 162,000 registered members 24 good categories Different income models:  Announcements with photo  Regular written announcements  Monthly charges from member firms  Advertisements Category types :  Real estate  Computer  Automobile  Jewelry  Cosmetics  Job announcements  Electronics (home / mobile)  everything sahibinden.com

5. A perfect option in e-commerce Afraid of abusement of your credit card number in internet ??? Use virtual card.  not physical, but electronic. Easy & Safe GarantiBank DenizBank HSBC

6. REFERENCES  http://www.milliyet.com.tr/2003/08/18/business/b us12.html http://www.milliyet.com.tr/2003/08/18/business/b us12.html  http://www.milliyet.com.tr/2003/08/31/business/b us17.html http://www.milliyet.com.tr/2003/08/31/business/b us17.html  http://www.sahibinden.com http://www.sahibinden.com  http://www.yemeksepeti.com http://www.yemeksepeti.com  http://www.hsbc.com.tr http://www.hsbc.com.tr  http://www.garanti.com.tr http://www.garanti.com.tr  http://home.ku.edu.tr/~sakgonen/ http://home.ku.edu.tr/~sakgonen/

7. PREPARED AND PRESENTED BY GÜÇLÜ BACAK