1. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Copyright 2005 - Paradigm Communications, Inc. 1 Being Authentic In Business Relationships Presented by Kenan Doyle Branam ~ kenan@branam.com kenan@branam.com “Authenticity consists in having a true and lucid consciousness of the situation, in assuming the responsibilities and risks that it involves, in accepting it in pride or humiliation, sometimes in horror and hate. There is no doubt that authenticity demands much courage. Thus, it is not surprising that one finds it so rarely.” - Jean-Paul Sartre.

2. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Copyright 2005 - Paradigm Communications, Inc. 2 Being Authentic In Business Relationships Who am I? Artist or Scientist? Television Producer Ad Agency Producer Gestalt Facilitator Media Consultant Philosopher

3. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Copyright 2005 - Paradigm Communications, Inc. 3 Being Authentic In Business Relationships Introduction company/self products/services customer relations management employee relations

4. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Being Authentic In Business Relationships “In the real world, to be moral means we follow a set of principles; on the Web, morality looks like prissiness and authenticity, empathy, and enthusiasm instead guide our interactions.” Small Pieces Loosely JoinedSmall Pieces Loosely Joined: A Unified Theory of the Web by David WeinbergerDavid Weinberger Read Online for Free

5. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic “But how can a business be authentic? Authenticity describes whether someone truly owns up to what she or he actually is. Since corporations and businesses aren’t individuals, ultimately their authenticity is rooted in the employees.” The Cluetrain ManifestoThe Cluetrain Manifesto: The End of Business as Usual Author(s): Christopher Locke, Rick Levine, Doc Searls, David Weinberger Read Online for Free Being Authentic In Business Relationships

6. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Being Authentic In Business Relationships Availability Price Quality Authenticity Authenticity: What Consumers Really Want What Consumers Really Want by James H. Gilmore & B. Joseph, II PineJames H. GilmoreB. Joseph, II Pine

7. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Being Authentic In Business Relationships Real-Real Real-Fake Fake-Fake Fake-Real Being what you say you are.

8. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Being Authentic IMHO The Golden Rule “Do unto others as you would have them do unto you.”Actuality “Do the consumers before the competitors do them.”*IMHO “We do to others what we do to ourselves.”

9. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Being Authentic IMHO Values interdependence, honesty, transparency, accountability, vulnerability, compassion, and having win/win attitude

10. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Being Authentic In Business Relationships The “Conversation” What is your personal concept of Authenticity? Are your professional relationships authentic? How can you be more authentic?

11. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List The Take-Away Personal Inventory Make contact interactively Share & Disclose Ask Permission Give up agendas or share it Be supportive Close the deal Evaluate the deal

12. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Personal Inventory Notice your physical state, emotional state, and internal dialogue.

13. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Make contact interactively body language, tone of voice, sharing, listening, and responding.

14. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Sharing / Disclosing (Agendas and Assumptions) Who What Where When How and Why

15. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Ask for permission No trespassing physically, intellectually, or emotionally.

16. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Give up personal agenda Have no investment in showing cleverness, special knowledge, or expertise, ABOUT ANOTHER PERSON'S LIFE.

17. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Be supportive Give honest feedback Be open to questions Let them answer their questions Let them sell themselves

18. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Close the deal Do you have a clear and specific contract? What value has each partner gained? Is it a Win/Win deal?

19. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Evaluate the Deal What have you learned and earned?

20. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic The Conversation Check-List Summary Offer suggestions rather than manipulate Collaborate rather than dominate Support for loyalty not dependence

21. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Knowledge thus exists in relationship rather than in an "objective" world or in "subjective" experience. In information theory, "information" is defined in terms of a "relationship" between an input and a receiving devise. A book contains no information for someone who can't read. The Holographic Model - John R. Battista Information Is Relationship

22. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Partnership Paradigm The Real Wealth of NationsThe Real Wealth of Nations: Creating a Caring Economics The Power of Partnership: Seven Relationships that Will Change Your Life Author: Dr. Riane Eisler

23. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Partnership Paradigm Partnership in Training/Education You bring product, service, and expertise. Your “trainee” brings life experience.

24. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Partnership Paradigm Partnership with Customers Your potential customer has choices. Your customer brings resources to the table, also.

25. Walk-In Who I am Introduction IMHO The Conversation Take Home Check-List Summary The New Partnership Paradigm Making Sense of the Information Age Social Network graphic Thank you for inviting me! My recommended books at Amazon: http://www.branam.com/ makingsense/astore.shtml Being Authentic In Business Relationships Presented by Kenan Doyle Branam ~ kenan@branam.com kenan@branam.com