1. Health promotion initiatives that work Peter Aston Clinical Services Manager The Lesbian and Gay Foundation

2. Or Listen up you stupid gits or I’ll take you outside and give you a good kicking

3. In the spotlight Develop a sound evidence base Define your target Conduct research Develop ASTOR

4. Ask the expert Seek advice and assistance from those in the know Work in partnership

5. Choose your weapon Getting your message across Use appropriate imagery and language Beware of humour as it doesn’t always work

6. Bad judgment Inform, don’t judge Aim to empower Give positive messages

7. Testing, testing Pre-testing is essential Hold focus groups Be prepared to go back to the drawing board

8. If the mountain wont come to Mohammed… Embrace community based services User friendly Increase access

9. Learn your lessons well Conduct evaluation Be flexible Keep up to date

13. Further reading Effective Sexual Health Promotion - www.dh.gov.uk www.dh.gov.uk Making it count. The Field Guide - www.chapsonline.org.uk www.chapsonline.org.uk

14. Thank you