1. Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc. Cyberlitix Technologies 2012 All rights reserved

2. A Few Notices You agreed to WACH disclaimer, goo.gl/Y0WOM goo.gl/Y0WOM #VanWACH Will take a few photo Two days Google Analytics Training Program on March 23rd, and 24 th, register at: bit.ly/toGAMbit.ly/toGAM Upcoming webinars; Measuring Online Marketing Campaign Performance with Google Analytics, March 16 th, 12:00pm, don’t miss it: bit.ly/wbin1bit.ly/wbin1 Cyberlitix Technologies 2012 All rights reserved

3. Outline o Why Click Tracking o Virtual Page View o Segments and Goals o Other Methods Cyberlitix Technologies 2012 All rights reserved

4. Why Click Tracking Do you sell picture or audio online? Do you want to know who left your site through your external links? Google Analytics track page loads by default So you’ll never know who clicked on what and when on your pages, if you don’t track clicks Cyberlitix Technologies 2012 All rights reserved

5. Virtual Page View One of multiple techniques to track link click Fire a fake page load event on a link click Use _trackPageview method Cyberlitix Technologies 2012 All rights reserved

6. Virtual Page View Add following to tag in your html code onclick= "_gaq.push(['_trackPageview', /filename']);“ Filename can also contains directory /outbound/nytimes Cyberlitix Technologies 2012 All rights reserved

7. Reports Cyberlitix Technologies 2012 All rights reserved Virtual Pages appears in reports

8. Other Methods Cyberlitix Technologies 2012 All rights reserved http://bit.ly/outbndtrk

9. What’s Next A Book is coming out and you all get a free copy Two days Google Analytics Training Program on March 23rd, and 24 th, register at: bit.ly/toGAMbit.ly/toGAM Upcoming webinars; Measuring Online Marketing Campaign Performance with Google Analytics, March 16 th, 12:00pm, don’t miss it: bit.ly/wbin1bit.ly/wbin1 Cyberlitix Technologies 2012 All rights reserved

10. Thank You Happy Analytics behdad.barati@cyberlitix.com @infiwiz Cyberlitix Technologies 2012 All rights reserved