1. Topics John Parmer, PhD Health Communication Specialist Centers for Disease Control and Prevention 1) What is Health Literacy? 2) National Action Plan to Improve Health Literacy 3) What CDC is doing to improve health literacy 4) Clear Communication Index Department of Health and Human Services Centers for Disease Control and Prevention

2. What is Health Literacy? Obtain Process Understand Decide Department of Health and Human Services Centers for Disease Control and Prevention Health Information and Services

3. Cycle of Crisis Care: A Patient Experience

4. Cycle of Crisis Care: A Patient Experience

5. Cycle of Crisis Care: A Patient Experience

6. Cycle of Crisis Care: A Patient Experience

7. Cycle of Crisis Care: A Patient Experience

8. Cycle of Crisis Care: A Patient Experience

9. Cycle of Crisis Care: A Patient Experience

10. Cycle of Crisis Care: A Patient Experience

11. Cycle of Crisis Care: A Patient Experience

12. Cycle of Crisis Care: A Patient Experience

13. Cycle of Crisis Care: A Patient Experience

14. Health Literate Care: A Patient Experience

15. Health Literate Care: A Patient Experience

16. Health Literate Care: A Patient Experience

17. Health Literate Care: A Patient Experience

18. Health Literate Care: A Patient Experience

19. Health Literate Care: A Patient Experience

20. Health Literate Care: A Patient Experience

21. Health Literate Care: A Patient Experience

22. Health Literate Care: A Patient Experience

23. Health Literate Care: A Patient Experience

24. Health Literate Care: A Patient Experience

25. Health Literate Care: A Patient Experience

26. Department of Health and Human Services Centers for Disease Control and Prevention

27. Seven Goal Areas  1. Health information creation and dissemination  2. Healthcare services  3. Early childhood through university education  4. Community-based services  5. Partnership and collaboration  6. Research and evaluation  7. Dissemination of evidence-based practice

29. Clear Communication Index Department of Health and Human Services Centers for Disease Control and Prevention  List of 20 items to score communication products  Items identified through review of scientific research in communication and related disciplines  7 areas  Main Message and Call to Action  Language  Information Design  State of Science  Behavioral Recommendations  Numbers  Risk

30. Thimerosal - Original Department of Health and Human Services Centers for Disease Control and Prevention Main message?

31. Department of Health and Human Services Centers for Disease Control and Prevention Thimerosal - revised Language of primary audience One main message & message is at the top of the first page Visual the supports main message Active Voice Most important information summarized on the first page

32. The End Department of Health and Human Services Centers for Disease Control and Prevention Questions or comments?