1. Tim Finnigan Jan 2010

2. Vegetarian diet is better for the planet, says Lord Stern Meat wastes water, creates greenhouse gases and could become as socially unacceptable as drink-driving Eat less meat 'to reduce climate change and save thousands of lives' People should eat less meat to reduce climate change and save thousands of lives a year, a Government-funded report has said U.N.: Eat Less Meat to Save the Planet Eat less meat to save planet: British official Save the planet - eat less meat ROLAND MILLER MCCALL People urged to eat less meat and dairy products to save the planet 'Eat fewer sausages to save the planet from global warming', Britons warned

3. A Forty Year Overnight Success Story

5. There’s so much rubbish in the regular stuff…at least I know where I’m at with this…. Difficult to differentiate it from a normal burger…. Its low in fat, high in protein and fibre so its good for you mate Yeah, I like Quorn…You know its cooked properly so I won’t be ill the next day ….…. Wot is it??? Buy Quorn…Buy some Quorn…. I didn’t know thay did so many products, I thought it was just burgers and sausages…. It tastes like meat and its healthy….

6. 1994 Pieces Mince Fillets Ready Meals In Sauce Meals Burgers Sausages Breaded Cutlets Nuggets Goujons Deli Slices Pate Meatballs 2006 2010 Our Portfolio Has Evolved to Meet a Changing Consumer Base and Needs Pastry Fajita strips Topped escalopes Pancetta pieces Picnic Eggs Cocktail sausage Toad in the hole Sliced marinaded mini fillets

7. Consumer barriers Consumers are concerned about the environment and the majority have tried to change habits with up to 92% agreeing that they regularly recycle.

8. Consumer barriers Consumers are concerned about the environment and the majority have tried to change habits with up to 92% agreeing that they regularly recycle. However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.

9. Consumer barriers Consumers are concerned about the environment and the majority have tried to change habits with up to 92% agreeing that they regularly recycle. However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.

10. Consumer barriers Consumers are concerned about the environment and the majority have tried to change habits with up to 92% agreeing that they regularly recycle. However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping. Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale. However, the majority are not prepared to pay more for this, it is a hygiene factor and in 2008/09 consumers have tightened their belts further and as such, have become even less environmentally concerned.

11. Consumer barriers Consumers are concerned about the environment and the majority have tried to change habits with up to 92% agreeing that they regularly recycle. However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping. Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale. However, the majority are not prepared to pay more for this, it is a hygiene factor and in 2008/09 consumers have tightened their belts further and as such, have become even less environmentally concerned. The exception to the rule involves local produce which consumers will seek-out more and more, but this is linked to a perceived freshness and the desire to support the economy, not to the environment.

12. 42% 26% 16% 7% 6% 3% Q. Recently there has been a lot of publicity about the environmental impact of eating meat. Some experts say that the meat industry is responsible for more than half of all greenhouse gas emissions. There have been calls for people to eat less meat in order to help protect the environment. Thinking about this issue, if it was established beyond all reasonable doubt that eating meat is very environmentally destructive which one of the following statements best reflects your own view Don’t know I would dramatically reduce my meat consumption I would reduce my meat consumption a little bit I don’t eat much meat so not relevant I am a vegetarian so not relevant I would carry on eating meat at the same rate as present Source; Opinion research among 2012 GB adults, January 2010

13. Q For many years, doctors and the Government have been urging people to eat a healthier, more balanced diet. One of the biggest contributors to an unhealthy diet is red meat. Eating too much red meat increases the risk of becoming obese, having a heart attack and developing diabetes. In addition, many experts believe that red meat in particular is very bad for the environment because of the greenhouse gas emissions associated with it. Thinking about this combination of health and environmental reasons to eat less red meat, which one of the following statements best reflects your own view Source; Opinion research among 2012 GB adults, January 2010 35% 20% 29% 7% 6% 4% Don’t know The combination of health & env. reasons has no impact on my intentions with regard to meat consumption I don’t eat much red meat so not relevant The combination of health & env. reasons is making me think about reducing my red meat consumption somewhat The combination of health & env. reasons is making consider eating much less red meat I am a vegetarian so not relevant

14. Vegetarian diet is better for the planet, says Lord Stern Meat wastes water, creates greenhouse gases and could become as socially unacceptable as drink-driving Eat less meat 'to reduce climate change and save thousands of lives' People should eat less meat to reduce climate change and save thousands of lives a year, a Government-funded report has said U.N.: Eat Less Meat to Save the Planet Eat less meat to save planet: British official Save the planet - eat less meat ROLAND MILLER MCCALL People urged to eat less meat and dairy products to save the planet 'Eat fewer sausages to save the planet from global warming', Britons warned

15. How can Quorn help??? “Help me!! I’m trying to eat less meat but I don’t want to give up all those recipes and meals that I love….

16. Because of Mycoprotein Which allows Quorn foods to deliver against everyday consumer needs www.mycoprotein.org Taste and Texture

17. Spun soya chicken mycoprotein

18. Because of Mycoprotein Which allows Quorn foods to deliver against everyday consumer needs Health Convenience www.mycoprotein.org Taste and Texture Environment

19. The strategy is constructed around six core issues for the food system 1. Encouraging people to eat a healthy and sustainable diet 2. Ensuring a resilient, competitive and profitable food system 3. Increasing food production sustainably 4. Reducing the food systems GHG emissions 5. Reducing, reusing and reprocessing waste 6. Increasing the impact of skills, knowledge, research and technology

20. The strategy is constructed around six core issues for the food system 2. Ensuring a resilient, competitive and profitable food system 3. Increasing food production sustainably 4. Reducing the food systems GHG emissions 5. Reducing, reusing and reprocessing waste 6. Increasing the impact of skills, knowledge, research and technology 1. Encouraging people to eat a healthy and sustainable diet

21. The strategy is constructed around six core issues for the food system 2. Ensuring a resilient, competitive and profitable food system 3. Increasing food production sustainably 4. Reducing the food systems GHG emissions 5. Reducing, reusing and reprocessing waste 6. Increasing the impact of skills, knowledge, research and technology 1. Encouraging people to eat a healthy and sustainable diet

22. The strategy is constructed around six core issues for the food system 2. Ensuring a resilient, competitive and profitable food system 3. Increasing food production sustainably 4. Reducing the food systems GHG emissions 5. Reducing, reusing and reprocessing waste 6. Increasing the impact of skills, knowledge, research and technology 1. Encouraging people to eat a healthy and sustainable diet

23. Life Cycle Analysis Quorn Mince Observations - Developing the model takes time. - Converting secondary data to primary data is paramount - Defining a defendable system boundary is crucial - Using a recognised approach is vital (PAS2050) - Literature analysis may not reflect commercial reality. Quorn mince is at least 3 times lower in embedded carbon than the meat equivalent and could be up to 10 times.