1. How to Fundraise From Individuals: An Introduction Foundation Center April 19, 2010 Sandra Renner, MSW, CFRE Renner Consulting

2. Individual Giving  Any gift from an individual  Cash, in-kind, sponsorship, etc.  Through any method  Annual giving, special gifts  Your definition

3. Why start  Individuals give more than 80% of all charitable dollars  Unrestricted  Long term value, loyalty  Spread the risk

4. Why individuals give  Emotional decision  Want to make a difference  Change  Connectedness  Are involved  Have personal relationship

5.  Benefit their community  Recognition  They were asked

6. What else do we know about donors?  Some distrust of charities  Want to know how their money was spent  Want to know accomplishments  Measurable results  Want prompt, personal thank you  Don’t want to be always asked

7. Recent Donor Studies  46% of donors studied stop giving because of failure to communicate  Want to know the leaders  Online donors are as valuable as mail donors  Communicate within 3 months of first gift

8. Today’s environment  High tech  High touch  Personalization  Individual control  Rapid communication and dissemination

9. Getting Started  Case  Data base  Policies and procedures  Registration

10.  Recognition  Stewardship  Resources

11. Finding Donors  Look within Board Volunteers Donors- cash and in-kind Vendors Clients Partners

12.  Capture data from every interaction Events Website Open House Tours Meetings In-kind donors

13. Think Broadly and Creatively  Who cares about what you do?  Clubs and organizations  Businesses  Foundations  Other nonprofits

14. Obtaining a mail list  Pros and cons  Trading  Sharing  Use other’s mail

15. Engage and Cultivate If you want money, ask for advice. If you want advice, ask for money. Planning helps

16.  Try to “touch” donors every other month or more  Consider segmentation  Track responses

17. Communication Vehicles  Newsletter  Annual report  Special letters  Press clippings  Events  Thank you letter/call

18.  Updates  Meetings/visits  Open house/tour  Surveys

19. Ways to Ask  Direct mail  Email  Website  Person to person  Telephone

20. Some Strategies  Annual campaign  Volunteer led  Gift clubs  Challenge gifts  Web campaign  Social media

21. Remember Stewardship Personalization Segmentation Evaluation

22. Thank you! Sandrarenner@verizon.net 301-515-0262 www.rennerconsulting.net