1. The New LOOK A Change of Perceptions of Gender and Citizenship Rights in Egypt Sahar Hegazi

2. The Norm “Of course…I come first in everything, I am the man” So Women are Second…..because “they need to be protected / Cared for…and hence they come second…”

3. The Script As a man “I am entitled to more rights” “I can do what I want and only accept to do certain things “ “And not to do other things…”

4. The Expectations “That is what it means to be a man… “Be powerful, in control as the head of the house” I am caring for my significant others, I am the provider of my family so I deserved to be treated as royal” “Women best place is home…” “I have seen my father like this and my mother lived OK”

5. But..this is also what it means to be a woman Obedient: “I should follow what my husband says” In Charge: “Manage all the 10 balls in my hand at once” Caring for my man: “Put him as 1 priority….OR?” It is his responsibility: “Just stay home…”

6. Is this true? After all laws, modernization, agreements, conventions signed, CEDAW, …. Yes We say what we don’t always do behind the closed doors

7. Can we meet in the Middle? Of course we can… But we have to Want First

8. Some may want….for different reasons Good news

9. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Bad for the society Good for Individual Good for Individual / Good for Society Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

10. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Bad for the society Good for Individual Good for Individual / Good for Society Bad for Society / Bad for Individual Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

11. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Bad for the society Good for Individual Good for Individual / Good for Society Bad for Society / Bad for Individual Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

12. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Bad for most of the society But good for a few Individuals Good for Individual / Good for Society Bad for Society / Bad for Individuals Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

13. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Maybe not so good for the society But good for more groups Individuals Good for Individual / Good for Society Bad for Society / Bad for Individual Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

14. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Maybe not so good for the society But good for more groups Individuals Good for Individuals / and social groups as well as the whole society Bad for Society / Bad for Individual Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

15. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Bad for the society Good for Individual Good for Individuals / and social groups as well as the whole society Bad for Society / Bad for Individual Good for Society – Bad for Individual Fulfilled Rights Value for Self Value for the society

16. Framework of Gender Social Norm Analysis in Egypt for Fulfillment of Women’s Rights Bad for the society Good for Individual Good for Individual / Good for Society Bad for Society / Bad for Individual Good for Society – Bad for some Individuals Fulfilled Women’s Rights Value for Self Value for the society

17. Today Women Men Children Citizenship Minorities

18. Women Men Children Citizenship The Vision: 5 Years from Now

19. Women Men Children Citizenship minorities Special groups religious groups The Ultimate

20. The Key 1. Being positively different is better Because You will become as good and special like those who are “different”

21. The Key 2. Re-constructing the culture of respect Repeat, repeat, repeat, repeat…the word “Respect” everywhere and model it in every way

22. Road Map 1. Time

23. Road Map 2. Knowledge

24. Road Map 3. The Matrix

25. Road Map 4. Drawing a new picture: Re-categorizing manhood by the redefining the look, the dos and don’t)

26. Road Map 4. Drawing a new picture: Re-categorizing womanhood by redefining, the look, the dos and don’t)

27. Road Map 5. Brining it together Building a culture of collective citizenship

28. So how do we get to Cairo? By Passing the Penn U Social Norm Course!

29. To Get there…. 1. Go slowly but surely 2. Building a social networks of influential's who can appeal and shake the attitudes and perceptions 3. Audience segmentation 4. Effective use of the network’s channels? 5. Effective making of the public opinion 6. Strategic repetition 7. Keeping the hand on the pulse….Research

30. So would this get us to Cairo?

31. We Have to Try But Try Hard It is our collective responsibility and duty Most probably

32. شكراً Thank You