1. TypographyBasics II

2. the faster, easier, and more accurate the perception,
Typography
Legibility: The quality in a typeface design that affects the speed of perception:
the faster, easier, and more accurate the perception,
the more legible the type.

3. Typography
Legibility
Legibility
Strong legibility
Weaker legibility

4. Typography
Readability: the ability to easily read and comprehend extended amounts of text (body text or body copy).

5. Readability Weak readability Stronger readability Typography
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
Weak readability
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have
a proper cup of tea.
Stronger readability

6. Typography

7. Typography

8. Typography
readability
readability

9. readability readability
Typography
readability
readability
The irregular shape of the tops of lowercase letters allow
us to read them quickly as a shape.
Shape recognition vs. letter recognition

10. Typography
readability
readability

11. readability READABILITY
Typography
readability
The shape of the word is more unusual, thus more memorable.
READABILITY

12. Typography

13. Typography
The highest level of legibility and readability is attained through careful consideration of:
• typeface design
• letterspacing
• word spacing
• line spacing
• and other typographic refinements

14. Your selection of a typeface should be based on;
Typography
Your selection of a typeface should be based on;
• the project and it’s message
• the audience
• the conditions in which it will be viewed
• and how much copy is being read.

15. Typography

16. List three things that make this text difficult to read
Typography
List three things that make this text difficult to read

17. Typography

18. Typography
The intention:
DON”T READ THIS NOTICE!

19. Typography
Word spacing
Too tight
Too loose
Normal

20. Typography Unjustified: Equal wordspacing Justified:
Unequal wordspacing
Inconsistent spacing

21. Line spacing (Leading)

22. Factors affecting linespacing”
• type size
• x-height
• line length
• vertical stress
• san serif
• copy length
• line length

23. Factors affecting linespacing”
• type size
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

24. Factors affecting linespacing”
• x-height
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

26. Factors affecting linespacing”
• strong vertical stress

27. Factors affecting linespacing”
• sans serif
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

29. Factors affecting linespacing”
• copy length
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

30. Factors affecting linespacing”
• line length
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.