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Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Compiled specially for:

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Presentation on theme: "Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Compiled specially for:"— Presentation transcript:

1 Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Compiled specially for:

2 principles for success 2.1 The purpose of communication 2.2 Persuasion is a 3-ball juggling act 2.3 Correctness isn’t enough 2.4 One size doesn’t fit all 2.5 Tailor, starting with readability 2 | System

3 we communicate to… Convey information Share information Transfer information Be understood 2.1 The purpose of communication

4 we communicate to… Convey information Share information Transfer information Be understood To ‘persuade’ someone to do something. 2.1 The purpose of communication

5 it’s not a new game Ethos (credibility, character) Logos (reasoned argument) Pathos (emotional appeal) 2.2 Persuasion is a 3-ball juggling act

6 correctness isn’t enough Thoroughness isn’t enough. Reputation isn’t enough. Your job title isn’t enough. 2.3 Correctness isn’t enough

7 Correctness 2.3 Correctness isn’t enough

8 Correctness ‘Persuasiveness’ Affordability Usefulness Affordability 2.3 Correctness isn’t enough

9 we’re all different We have different capabilities. We learn differently. We have different needs and expectations. We have different attitudes. We have different personalities. 2.4 One size doesn’t fit all NEWS FLASH

10 tailor your messages Attractive Concise Readable 2.5 Tailor, starting with readability

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