1. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Analytics: Optimizing the Data Center Continuously operate at the intersection of Business Performance and IT Efficiency John Miecielica Director Product Management TeamQuest

2. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Presentation Agenda Analytics and Optimization challenges Desired state and results Approach: Automated & Predictive IT Analytics

3. © 2013 Forrester Research, Inc. Reproduction Prohibited3 Pop quiz: What is the business more worried about? Adjusting to what we know is changing in our market Adjusting to what we don’t know

4. © 2013 Forrester Research, Inc. Reproduction Prohibited4 True business visibility is limited

5. Copyright © 2013 TeamQuest Corporation. All rights Reserved. Business decisions today are based on a pea 0,52cm 3

6. Copyright © 2013 TeamQuest Corporation. All rights Reserved. When this is available to make better business decisions 1x10 12 km 3

7. Copyright © 2013 TeamQuest Corporation. All rights Reserved. Intelligence—not data— will be the difference between success and failure. Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012 2.7 Zettabytes 1.2 yrs $600B

8. © 2013 Forrester Research, Inc. Reproduction Prohibited8 It’s a mess Isn’t standardized Value isn’t intrinsically measurable Systems can’t talk to each other Isn’t easily presented & understood We don’t leverage IT data because...

9. Copyright © 2013 TeamQuest Corporation. All rights Reserved. The business values analytics… Improve the use of data analytics to improve business decision making

10. © 2013 Forrester Research, Inc. Reproduction Prohibited10 Healthcare Provider: Unified Analysis & Reporting Unified data across hundreds of IT systems to improve hospital process efficiency & patient care

11. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Optimization Challenges Traditional metrics & analysis vs. “Sabermetrics” – Resource Utilization versus Work Efficiency and Cost – Availability versus Work Accomplished – Technology Metrics versus Application, Service and Workloads “Measure and Analyze what Matters!” Democratization of Information – Software Defined Data Centers: Big Data, Cloud, Virtualization, Dynamism, etc… – Spanning ALL silos: Technology, Business, Financial, etc… Ruthless Drive for Efficiency – If you don’t do it, you’ll be “done” by others who do!

12. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Optimization Challenges Inclusion of legacy or non-virtualized hardware resources? Interoperability of multiple vendors’ converged infrastructure systems? Management remains a mystery – Lack of real time data – Lack of global optimization strategies

13. Copyright © 2013 TeamQuest Corporation. All rights Reserved. SDDC Asset Management Smart Devices Virtualized Storage Virtualized Servers Virtualized NW VDI Etc…. Customer Call Center Operations POS Optimization Demand Response Campaign Management Credit & Collections Billing Etc…. Business Services/Applications Cloud, Virtualization and SDDC -> Changing Demands on Enterprise IT

14. Copyright © 2013 TeamQuest Corporation. All rights Reserved. Increasing Planning and Optimization Challenges SDDC Asset Management Smart Devices Virtualized Storage Virtualized Servers Virtualized NW VDI Etc…. Customer Call Center Operations POS Optimization Demand Response Campaign Management Credit & Collections Billing Etc…. Business Services/Applications

15. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Management is WAY more than monitoring SDDC management will place a premium on new management models – Real time data collections – Embedded Analytics – Ability to span multiple data source domains intelligently Analytics will have different goals – efficiency, cost, root cause analysis Goals include workload-centric optimization, global cost and energy efficiency, global availability … very tough challenges for traditional management vendors Source: Forrester Research, September 2013

16. Copyright © 2014 TeamQuest Corporation. All rights Reserved. IT doesn’t analyze business data because… Existing tools don’t accept it – ETL into acceptable format(s) is a lot of work, cost – Manual efforts cannot scale – Don’t adapt to dynamic, virtual everything realities IT has no expertise in business data – It isn’t easily presented or understood – We’ve never had the time to deal with it What can we really DO with it? – Where do we start? – What is the value?

17. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Negative consequences of the current state Lack of understanding of relationship of dynamic technology to services – Over and under provisioning – High Costs – Service risks – Market risks Too many disparate tools and processes – Expensive and in silos – Error prone impacting service delivery Vendor dependence and “lock in” – High costs – Reduced agility

18. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Continuously financially optimized IT environment – Always know where and when performance problems will affect the bottom line – Identify cost and performance inefficiencies in support of business processes and eliminate them Continuously optimized customer experience – Understand when, where and why customer experiences fail – Resolve, predict and prevent customer dissatisfaction issues

19. “What is the health of the infrastructure?” “How efficiently are we using the infrastructure? What does it cost?” “How many of those do we have? Need? When?” “Changes compared to the last reporting period?” “What’s the capacity forecast? What should/will it cost?” “What were the exceptions? Do we Care?” “What’s the risk assessment?”

20. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Significantly Reduce initial CapEx, and ongoing OpEx – Make, and keep making, more money! Optimize resources for systems of customer engagement Deploy and refresh new applications faster – E.g Retailers need to capture their share of mobile commerce as it grows from $6 to $31b (2016) Respond faster to business spikes Prevent business impacting outages and slowdowns

21. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Method: Continuously Automated & Aligned Analytics Merge Business &IT Processes and Tools to Achieve Alignment – IT Technology data into Business Analytics – Business data into IT Analytics Ruthless Drive for Efficiency – Use Analytics – Use Automation – Adopt ever-increasing proactivity Continuous Optimization = – Alignment + Analytics + Proactivity

22. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Underlying IT Infrastructure Outage Management Customer Operations Distribution Automation Asset Management 22 Services Applicatio ns Server/OS Big Data Collection Business Intelligence Aligned Business and IT Intelligence Enterprise IT Optimization Correlate business & IT performance Insight into how business process changes impact IT Understand and optimize IT costs by business unit/process and technology Insight into business performance across technology stack Network Storage

23. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Federated IT Analytics Federates existing data into purpose-designed optimization process – Technology data (e.g. server, network, storage, etc.) – Service data (catalog, metrics, tickets, etc.) – Financial data – Business data (Analytics, KPIs, plans, TXNs, etc.) Automates analytics across all data sources – Flexible and adaptive to dynamic SDDC environments – Raw (commodity) data -> actionable information for IT Single-pane-of-glass IT Optimization

24. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Automated, Aligned IT Analytics Analyze - optimize decision making Integrate - with the business Automate – drive efficiency & repeatability

25. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Continuous Optimization – Pre-purchase validation – Re-purposing – Consolidation Fully Automated, low cost Integrate with Risk and Service Management Changed new VMware Clusters from every 6 weeks to: – None for 18+ months… – Consolidated 1000’s of VM’s (Saving $M)

26. Copyright © 2013 TeamQuest Corporation. All rights Reserved.

28. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Proactive Power Optimization – Actual versus DC Limits – Power by Application/Service – Project Savings via optimization efforts Data Sources – Server/Virtual Server performance – Power Consumption from DCIM power management – Service Catalog and CMDB – Asset Database

29. Copyright © 2014 TeamQuest Corporation. All rights Reserved. An Optimized Data Center… Uses modern, appropriate metrics – Utilizations don’t cut it anymore – Sabermetrics for IT! Democratizes ALL your information – Leverage both Federation and Centralization – Fully-aligned Business, Service and IT Performance Ruthlessly (and continuously) drives for efficiency – Performance/throughput (business) – Capacity – Cost 29

30. Copyright © 2014 TeamQuest Corporation. All rights Reserved. Summary and Recommended Steps Inventory IT processes and ALL your tools – Data collection? – Data storage? – Capacity Analysis/Reporting? Inventory your business KPIs, factor your BI analytic initiatives Identify “low hanging fruit” – By Service? – By BU? – By Platform? – By Technology/silo? Get started bringing it together, don’t wait 30

31. “I know the performance and costs of my infrastructure!” “I know how efficient my IT environment is and can be and what it will cost” “I know what we have, what we need, and when we need it!” “I know what has changed and why from the last period!” “I have a Capacity and Financial Plan!” “I understand the exceptions and their importance!” “I know what my risks to performance are and will be!”