1. © 2014 Fair Isaac Corporation. Confidential. This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent. Decision Modeling Welcome To the Era of Model-Driven Decision Management Dr. Alan Fish Principal Consultant FICO Fernando Donati Jorge Director, Product Management FICO

2. © 2014 Fair Isaac Corporation. Confidential. Every company is measured by the decisions it makes. But making decisions isn’t always easy… 2

3. © 2014 Fair Isaac Corporation. Confidential. A Brief History of Decision-Making Systems © 2014 Fair Isaac Corporation. Confidential.3

4. ► Mostly implemented with logic programming languages ► Applications were largely goal- oriented, or “backward chaining” ► Decision structure modeled as a hierarchy of goals The 80s: Expert Systems Source: http://2014.sensoria.org.uk 4

5. © 2014 Fair Isaac Corporation. Confidential. ► “Rules are a first-class citizen of the requirements world” ► Rules should be declarative, modular and independent ► Allowed the development of “forward- chaining” engines ► Bottom-up approach for requirements gathering (grouping of rules into rule sets) The 00s: Business Rules Source: www.martialartsactionmovies.com 5

6. © 2014 Fair Isaac Corporation. Confidential. ► Decisions, not just rules ► Rules have meaning only in the context of specifying the logic for particular decisions ► Graphical representation of decision-making ► Top-down process for requirements gathering ► DMN is an upcoming OMG standard (think “BPMN for Decisions”) The 10s: Decision Modeling Source: gctnetwork.com 6

7. © 2014 Fair Isaac Corporation. Confidential. FICO’s Contribution to DMN Standard NOWFICO ® DMN Modeler Early Access 2013Developed and field-tested a prototype DMN tool 2011Contributed to OMG’s DMN standard; edited the specification 2009Pioneered DRA & DRAW as a standard corporate methodology 2006Originated the Decision Requirements Diagram (DRD) 7

8. © 2014 Fair Isaac Corporation. Confidential. Model: A Slightly Overloaded Term 170 190 210 230 Source: 500world.blogspot.com; en.wikipedia.org. 8

9. © 2014 Fair Isaac Corporation. Confidential. Business Process and Decision Models 9

10. © 2014 Fair Isaac Corporation. Confidential. Business Process and Decision Models 10

11. © 2014 Fair Isaac Corporation. Confidential. Business Process and Decision Models 11

12. © 2014 Fair Isaac Corporation. Confidential. Business Process and Decision Models 12

13. © 2014 Fair Isaac Corporation. Confidential. Decision Modeling for Requirements Analysis 13

14. © 2014 Fair Isaac Corporation. Confidential. ► DRA is a method for developing decision models (especially as requirements for decision services) ► Basic principles: ► Decision services encapsulate decision-making ► Decisions can be defined as answers to questions ► Discover decision requirements by asking what information is required ► Information is of three kinds: ► Business knowledge ► Input data ► The results of other decisions. ► Hence decision-making has a structure ► Requirements are collected using a structured workshop method: DRAW Decision Requirements Analysis (DRA) 14

15. © 2014 Fair Isaac Corporation. Confidential. A standard 5-stage process: 1.Identify the decision points 2.Define the top-level decisions 3.Decompose the decisions 4.Describe all nodes in detail 5.Define scope of decision services DRAW Method 15

16. © 2014 Fair Isaac Corporation. Confidential. ► Define the (new or changed) business process as a flow ► Identify all decision points separately from any other process activities ► Identify all places where data are collected and decisions are used 1: Identify the Decision Points 16

17. © 2014 Fair Isaac Corporation. Confidential. ► Establish decisions required at each decision point ► Define for each decision: ► Name ► Question and answer ► Results returned 2: Define the Top-Level Decisions 17

18. © 2014 Fair Isaac Corporation. Confidential. ► Select any decision ► Ask “What information is required to take this decision?” ► Consider: ► Results of other decisions ► Business knowledge ► Data ► Add nodes to DRD 3: Decompose the Decisions 18

19. © 2014 Fair Isaac Corporation. Confidential. ► Select any decision ► Ask “What information is required to take this decision?” ► Consider: ► Results of other decisions ► Business knowledge ► Data ► Add nodes to DRD ► Repeat until all nodes are decomposed 3: Decompose the Decisions 19

20. © 2014 Fair Isaac Corporation. Confidential. ► Until you have a complete DRD 3: Decompose the Decisions 20

21. © 2014 Fair Isaac Corporation. Confidential. ► Decision nodes: ► Detailed definition ► Knowledge nodes: ► Source of the knowledge ► Estimate of size and complexity ► Maintenance requirements ► Not actual rules! ► Data nodes: ► Source of the data ► Estimate of size and complexity ► Not full data model! ► All this can be documented in a DDD 4: Describe All Nodes in Detail 21

22. © 2014 Fair Isaac Corporation. Confidential. 5: Define Scope of Services 22

23. © 2014 Fair Isaac Corporation. Confidential. Decision Modeling as a Structural Principle 23

24. © 2014 Fair Isaac Corporation. Confidential. ► Interdependencies between decisions ► Dependencies on business knowledge (of all types) ► Dependencies on case data ► Dependencies on authorities DMN for Revealing Structure 24

25. © 2014 Fair Isaac Corporation. Confidential. ► DMN models organizational decision-making: human and automated ► Can accompany or precede business process modelling ► Can partition decision-making between people and systems ► Can partition system decisions between services ► Can further partition systems implementation work for project planning ► Between teams ► Between increments DMN for Partitioning Decision-Making 25

26. © 2014 Fair Isaac Corporation. Confidential. ► Business decision-making defined in the context of business processes and activities ► Business rules given meaning by the decisions which use them DMN for Contextualizing Decision-Making 26

27. © 2014 Fair Isaac Corporation. Confidential. ► Identifies BKMs: components of business knowledge ► Allows modelling of organisational knowledge ► Allows modelling of knowledge in most appropriate form: ► Business rules ► Calculations ► Analytic models ► Reveals points of adaptivity/ optimisation ► Encourages re-use of automated components (e.g. for compliance) DMN for Knowledge Management 27

28. © 2014 Fair Isaac Corporation. Confidential. FICO ® DMN Modeler 28

29. © 2014 Fair Isaac Corporation. Confidential. BPMN has enabled adoption of business process modeling. DMN will do the same for decision modeling 29

30. © 2014 Fair Isaac Corporation. Confidential. This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent. Fernando Donati Jorge fernandojorge@fico.com Thank You! 30

31. © 2014 Fair Isaac Corporation. Confidential. Learn More at FICO World Related Sessions ► Product Showcase: Advanced Decision Modeling Products in Solution Center ► FICO ® DMN Modeler Experts at FICO World ► Fernando Donati Jorge White Papers Online ► Decision Modeling Whitepaper Blogs ► www.fico.com/blog 31

32. © 2014 Fair Isaac Corporation. Confidential. Please rate this session online! Fernando Donati Jorge fernandojorge@fico.com 32

33. © 2014 Fair Isaac Corporation. Confidential. Check out the new FICO ® DMN Modeler at the Solution Center 33