1. IBM Smarter Infrastructure Conference: Citizen and consumer perspectives  Gavin Ellison (020 7012 6008) gavin.ellison@yougov.com gavin.ellison@yougov.com

2. Smarter transport choices 1

3. The challenge of shifting public transport attitudes 3 Perceptions of delays and congestion puts people off public transport more than it puts them off driving.

4. Attitudes to environmental aspects of driving 4 Interest in alternatives and concerns about driving habits are lower among those with lower incomes.

5. Reactions to rising fuel prices in the future 5 Interest in fuel- efficient cars highest among men (40-55) and higher income groups.

6. Getting on your bike 6 54% of non-cyclists are ‘seriously considering’ cycling for short journeys in the future. A third are willing to travel in a car / bus that took longer because of increased cycling, 39% would not. Two-fifths of those in work or education reported that there are no secure cycling facilities where they work / studied. 36% of people believe there are no cycleways near them, a further 10% aren’t sure. Base: 3,855 UK adults Source YouGov

7. Smarter home energy infrastructure 2

8. Smart approaches to energy - awareness and interest Base: 2,081 adults Source YouGov 8 “My belief is that they are a gimmick. Putting a number on energy isn’t useful, it’s the attitude in general that’s important.” Just 16% have used advice or services from an energy supplier to help reduce usage.

9. 36% of people are interested in home renewables, but their expectations are challenging Base: 745 interested in renewable energy for the home Source YouGov 9 69% try to limit heating / hot water ‘to save money’, 24% ‘to help the environment’.

10. Smarter infrastructure that enables flexible working 3

11. Appetite for working at home outstripping behaviour and employer willingness Base: 1,503 working adults Source YouGov 11 The 25-34s and those with young children are the keenest to work from home. 26% think that working from home would make a real improvement to their work / life balance. Again felt evenly between men and women.

12. Many home workers experience technical issues that limit productivity Base: 429 home workers Source YouGov 12 59% have access software that links home and the office. Only 22% have access to telephone conferencing facilities. 11% to video conferencing from home.