1. Sample presentation for Medical editors workshop ©Pippa Smart, 2007 PSP Consulting Research and Communication Publishing Consultancy pippa.smart@googlemail.com www.pspconsulting.org

2. 1.3 What is the role of the editor ?

3. ‘ An editor is someone who knows exactly what he wants but isn’t quite sure.’ - The Observer, 1930s

4. ‘An editor is someone who sorts the wheat from the chaff... and then prints the chaff’.’ - Adlai Stevenson

5. What editors do Set deadlines Make decisions Change copy Chair meetings Publicize journal Set overall policy Deal with staff…

6. An editor’s role Editor (n) A person at a newspaper or similar institution who edits stories and decides which ones to publish (Wikipedia) Editing (vb) Work an editor does to make formatting changes and improvements to a manuscript (Wikipedia) Responsible for the journal Ensures the message gets out

7. Key point Editor is responsible for the content

8. Readers Authors The public EDITOR Distribution Advertizing Marketing Technical editors Owners Production Trustees/ Council IT Secretariat

9. Science Showbiz Choose the balance

10. Key point A vision gives a clear framework

11. Winning formula S uccess = V ision + F inance ©Pippa Smart, 2007 pippa.smart@googlemail.com www.pspconsulting.org