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Silencio 650 Sales Kit Victoria Wang Global MKTG Dept. 2011 May.

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Presentation on theme: "Silencio 650 Sales Kit Victoria Wang Global MKTG Dept. 2011 May."— Presentation transcript:

1 Silencio 650 Sales Kit Victoria Wang Global MKTG Dept. 2011 May

2 Agenda Introduction Cooler Master Cases Positioning Key Features
Specifications Silencio Series Competitor Analysis Summary – Selling Points Appendix

3 Introduction Silencio 650 is an extremely silent mid-tower based on an elegant and classy design. Pure understatement: despite its simplistic design elements and flat diamond cut aluminum front door, and focus on low noise operation, the Silencio 650 supports the latest and greatest hardware. It features 2 super speed USB 3.0 ports, a fan controller, a revolutionary DualBoot HDD switch and supports top of the line CPUs and Graphics cards. Thanks to noise absorbing foam mats covering the insides, and specially designed air vents, the Silencio 650 is able to keep noise to a minimum while and maintaining low system temperatures.

4 Cooler Master Cases COSMOS HAF Silencio CM Storm CM 690 Centurion
Elite Ultra high-end High performance Silence Gaming Style & Performance Professional, Office Mainstream

5 Positioning Flagship COSMOS II HAF X High-End Trooper Silencio 650
(For Enthusiasts / Gamers) Trooper Silencio 650 HAF 932 HAF XM HAF 922 Silencio 550 Mainstream Enforcer CM690 II series Centurion series Silencio 450 Entry Level Elite series HAF 912

6 Simplistic Design The diamond cut aluminum front door and sleek lines present elegance and simplistic of this ultra silent case

7 Simple & Elegant Diamond cut aluminum front door
I/O panel and top fan exhaust can be sealed with sliding covers to reduce noise and keep dust out Stylish rubber stands High Precision “Diamond Cut”

8 Absolutely silent and cool
The perfect combination of performance and silence with a fan controller, sound-absorbing interior, and airflow optimized design.

9 Built for Silence Top exhaust sliding cover
Sound-absorbing foam mats at the top Sound proof aluminum Door Sound-absorbing foam mats on side panels

10 *Silencio 650 supports up to 6 fans for much improved airflow!
Airflow Diagram Default Configuration: 2x120mm Front Intake 1x120mm Rear Exhaust Maximum Configuration: 2x120mm Front Intake (or 1x140mm) 1x120mm Bottom Intake 1x120mm HDD cage 1x120mm Rear Exhaust 1x120mm Top Exhaust (or 1x140mm) *Silencio 650 supports up to 6 fans for much improved airflow!

11 Innovative and Expandable
A revolutionary Dual HDD boot switch and fan controller simplify the operation of your computer. Front IO USB 3.0 ports for super speed data transfer and mobile device charging (1A) Seven HDD bays, one X-Dock, and 7+1 PCI expansion slots provide great expandability. And thanks to it’s roomy interior it supports all High End VGAs on the market.

12 Convenient PSU slide-out dust filter & Extra large bottom vent
Easy Maintenance Dust filter at top Tool-Free ODD bays front door can be opened from either side Convenient PSU slide-out dust filter & Extra large bottom vent Hot-Swap 3.5”/2.5” X-Dock

13 DualBoot HDD Switch DualBoot HDD Switch
*The Revolutionary DualBoot HDD Switch to conveniently switch between two Operating Systems (ex. Windows and Mac) Stylish Desktop Creativity Apps Windows Media Center Games

14 Fan Controller & USB 3.0 Support
USB 3.0 super speed port *Switch between 700 RPM or 1200 RPM Silent mode to watch movies Normal mode to play games *10x faster data transfer 2x faster smartphone / tablet charging SD card reader Reset 700 RPM 1200 RPM Word processing Watch movies Play games

15 Great Expandability Dual USB 3.0 Super Speed ports
7+1 expansion slots for 3-Way SLI/CF 268.0mm/10.5” One Hot-Swap 3.5”/2.5” X-Dock 434.0mm/17.1” Large rubber grommets for improved cable management Seven 3.5” drive bays (Two 2.5” SSD brackets included) *Supports all graphics cards on the market, including HD 7990 and GTX690 when removing the upper HDD cage *Supports up to HD 7870 and GTX580 with both HDD cages installed. Compatible with large high-end PSU’s

16 Specifications Available Color Full Midnight Black Materials
Aluminum Alloy, Polymer, Steel Dimensions (W x H x D) 207 x 479 x 525.6mm / 8.1 x 18.8 x 20.7 inch Net Weight 13.0 kg / 28.6 lb M/B Type Micro-ATX, ATX 5.25" Drive Bays 3 (w/o the use of exposed 3.5" drive bay) 3.5" Drive Bays 7 (hidden) + 1 (for X-Dock bay) 2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay) I/O Panel USB 3.0 x 2 (int.), USB 2.0 x 2, Mic x 1, Audio x 1 (supports AC97/HD Audio), SD card reader x 1 Expansion Slots 7+1 Cooling System Front: 120mm fan x 2, 1200 RPM, 17 dBA / 140mm fan x 1 (optional) Top: 120mm or 140mm fan x 1 (optional) Rear: 120mm fan x 1, 1200 RPM, 17 dBA Bottom: 120mm fan x 1 (optional) HDD cage: 120mm fan x 1 (optional, on removable HDD cage) Power Supply Type Standard ATX PS2 / EPS 12V Maximum Compatibility VGA card length : 268 mm / 10.5” (with both HDD cages) 434 mm / 17.1” (without top HDD cage) *supports up to HD 7990 (292.1 mm / 11.5”) & GTX 690 ( mm / 11”) CPU cooler height: mm / 6.6 inch *supports up to TPC 812

17 Silencio Series Model Silencio 650 Silencio 550 Silencio 450
Outer Design Case / Motherboard Type Mid Tower / Micro-ATX and ATX Dimensions (W x H x D) 207 x 479 x 525.6mm / 8.1" x 18.8" x 20.7" 210 x x 505mm / 8.2" x 17.8" x 19.8" 194 x x 494.7mm / 7.6" x 17.8" x 19.5" Material Aluminum Alloy, Polymer, Steel Steel body, Plastic front bezel with mirror-finish Steel body, Plastic front bezel I/O Panel USB 3.0 x 2 (int.) , USB 2.0 x 2, Mic x 1, Audio x 1 (supports AC97/HD Audio), SD card reader x 1 USB 3.0 x 1, USB 2.0 x 1, Mic x 1, Audio x 1, SD card reader x 1 Maximum VGA length (w/o HDD cage) 434mm / 17.1" 427mm / 16.8" 422mm / 16.6" Removable HDD cage Yes Front door x Sound-absorbing foam 5.25" Drive Bays 3 3 (exposed) 3.5" Drive Bays 7 (hidden) +1 (for X-Dock bay) 7 (hidden) 1 (exposed), 5 (hidden) 2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay) 2 (hidden) 1 (hidden) X-Dock Slots 1 DualBoot HDD Switch Expansion Slots 7+1 7 Maximum supported Fans 6 2 Fan System Front: 120mm fan x 2, Top: 120mm or 140mm fan x 1, Rear: 120mm fan x 1, HDD: 120mm fan x 1 (optional), Bottom: 120mm fan x 1 (optional) Front: 120mm fan x 2 (1 is optional) Rear: 120mm fan x 1 Front: 120mm fan x 1 Rear: 120mm x 1 Fan Controller

18 Competitor Analysis Model Cooler Master Corsair Fractal NZXT Antec
Silencio 650 550D R3 H2 P183 V3 Photo Type Mid Tower Dimensions (W x H x D) 207 x 479 x 525.6mm 221 x x 530.8mm 207.4 x 442 x 521.2mm 215 x 466 x 520mm 205 x 514 x 507mm (8.1" x 18.8" x 20.7") (8.7" x 19.5" x 20.9") (8.2" x 17.4" x 20.5") (8.5" x 18.3" x 20.5") (8.1" x 20.2" x 19.9") Motherboard Support Micro-ATX, ATX Mini-ITX, Micro-ATX, ATX Maximum VGA length 434mm / 17.1" 452mm / 17.8" 290mm / 11.4" 310mm / 12.2" 330mm / 13.0" Fan Controller Yes x Dual Boot HDD Control Front Panel USB 3.0 2 1 Front Panel USB 2.0 3 Front Panel Card reader 5.25" Drive Bays 4 3.5" Drive Bays 7 + 1 (X-Dock) 6 8 7 Hot Swap X-Dock Expansion Slots 7+1 Installed Fans Front: 120mm fan x 2, Rear: 120mm fan x 1 Front: 120mm fan x 1, Rear: 120mm fan x 1 Top: 120mm fan x 1, Rear: 120mm fan x 1

19 Summary – Selling Points
Simple & Elegant Diamond cut high precision aluminum parts Simplistic shape and design elements Midnight black case coating Aluminum reinforced front door to block noise Sliding cover seals the top fan to block noise Sound-absorbing mats Supports up to 6 fans for excellent airflow Vents on front panel, top, bottom, and rear Easy access dust filters Silent & Cool Revolutionary DualBoot HDD Switch Built-in Fan Controller (700~1200 RPM) Built-in Card Reader Dual hinge front door, opens to either side Features a Hot-Swap X-Dock Bay Supports up to 8 HDDs 3-way SLI™ and CrossFireX™ Support Supports ALL graphics cards on the market (with the upper HDD cage removed) Innovative & Expandable

20 Appendix

21 Logistic Information Part Number: EAN Code: UPC Code:
RC-650-KKN1 EAN Code: UPC Code: Carton Size (L x W x H): 547 x 269 x 616mm / 21.5 x 10.6 x 24.2 inch Pallet Size (L x W x H): 1140 x 1140 x 2117mm / 44.8 x 44.8 x 83.3 inch Container w/ pallet Cnt/pallet w/o pallet 20’ 260 26 288 40’ 520 604 40’ HQ 560 28 704

22 Package Design

23 Concept 2: Black Leopard
AD Design Concept 1: Galaxy Concept 2: Black Leopard

24 Banner Design 468 x 60 120 x 600 728 x 90 950 x 430 980 x 335

25 Count-Down Page

26 Microsite

27 The End

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