1. Thomas Polster hubergroup

6. Design agency concept design color shades CD no information Brand owner choose supplier pass on CD Supplier prepare printing uses his color guide

7. Meet the Challenge - Colour Influenced by…. Definition Implementation Customer AgencyPre-Press Press thinkreceivedesignedreceivedeliveredprint

12. Basic Pigments 41Q 6601 41Q 6602 41Q 6604 42Q 0030 42Q 6606 42Q 8013 42Q 6629 7 ld +bd+ 5 l +++ 5 l +++ 4 l + bd - 5-6 l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot 42Q 6607 42Q 6609 42Q 6613 42Q 6611 42Q 6612 42Q 6614 43Q 6615 43Q 6626 5 l ++- 5-6 l +bd+ 7-8 l +++ 4 l --- 7-8 l +++ 5-6 l bd-+ 4 l --- 7-8 l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 43Q 6617 43Q 6618 43Q 6619 43Q 6621 43Q 6620 44Q 6622 41Q 4100 50Q 0550 4 l --- 4 l --+ 4 l --- 8 l +++ 8 l +++ 8 l +++ 8 l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss

13. Basic Pigments – Inline Coating 41Q 6601 41Q 6602 41Q 6604 42Q 0030 42Q 6606 42Q 8013 42Q 6629 7 ld +bd+ 5 l +++ 5 l +++ 4 l + bd - 5-6 l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot 42Q 6607 42Q 6609 42Q 6613 42Q 6611 42Q 6612 42Q 6614 43Q 6615 43Q 6626 5 l ++- 5-6 l +bd+ 7-8 l +++ 4 l --- 7-8 l +++ 5-6 l bd-+ 4 l --- 7-8 l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 43Q 6617 43Q 6618 43Q 6619 43Q 6621 43Q 6620 44Q 6622 41Q 4100 40Q 0550 4 l --- 4 l --+ 4 l --- 8 l +++ 8 l +++ 8 l +++ 8 l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss

14. Basic Inks – Lye Resistance - Returnable Bottles 43Q 6617 43Q 6618 43Q 6619 43Q 6621 43Q 6620 44Q 6622 41Q 4100 40Q 0550 4 l --- 4 l --+ 4 l --- 8 l +++ 8 l +++ 8 l +++ 8 l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss 42Q 6607 42Q 6609 42Q 6613 42Q 6611 42Q 6612 42Q 6614 43Q 6615 43Q 6626 5 l ++- 5-6 l +bd+ 7-8 l +++ 4 l --- 7-8 l +++ 5-6 l bd-+ 4 l --- 7-8 l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 41Q 6601 41Q 6602 41Q 6604 42Q 0030 42Q 6606 42Q 8013 42Q 6629 7 ld +bd+ 5 l +++ 5 l +++ 4 l + bd - 5-6 l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot

15. Basic Pigments – UV-Coating and Film-Laminating 41Q 6601 41Q 6602 41Q 6604 42Q 0030 42Q 6606 42Q 8013 42Q 6629 7 ld +bd+ 5 l +++ 5 l +++ 4 l + bd - 5-6 l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot 42Q 6607 42Q 6609 42Q 6613 42Q 6611 42Q 6612 42Q 6614 43Q 6615 43Q 6626 5 l ++- 5-6 l +bd+ 7-8 l +++ 4 l --- 7-8 l +++ 5-6 l bd-+ 4 l --- 7-8 l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 43Q 6617 4 3Q 6618 43Q 6619 43Q 6621 43Q 6620 44Q 6622 41Q 4100 40Q 0550 4 l --- 4 l --+ 4 l --- 8 l +++ 8 l +++ 8 l +++ 8 l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss

21. Summary Converting the shades into brand colours Pantone Colour Guide to define the colors Creating draw-down-cards Measuring the colours Converting to different print processes

22. Don´t take a risk ! Many thanks for listening... thomas.polster@mhm.de